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AI/ML
Media/Content
Data/Analytics

Sett

AI agents for mobile game development

CORE INFO

$27M
Total Funding
Series A
Round
2025
Founded

Sett, also known as GameSett, develops AI agents that help mobile game developers create and manage engaging game advertisements, enhancing user acquisition and combating creative fatigue.

  • Sett raised $15 million in a Series A funding round led by Bessemer Venture Partners, with participation from Saga VC, vgames, F2 Venture Capital, and Akin Babayigit.finance.yahoo.com
  • Sett collaborates with prominent mobile game developers such as Club Vegas, Word Farm, Bridge Race, and Bingo Cash, leading to significant improvements in user acquisition and creative performance.finance.yahoo.com

WHY WE WOULD WORK AT SETT

Innovative AI Technology

Join a team pioneering AI agents that revolutionize mobile game development, enhancing user acquisition and combating creative fatigue.

Collaborative Culture

Work alongside top talent from leading game developers like Club Vegas and Bingo Cash, fostering a dynamic and creative environment.

Competitive Compensation

Benefit from a strong funding base of $27M, ensuring competitive salaries and resources for professional growth.

Proven Impact

Be part of a company that has significantly improved user acquisition and creative performance for major clients in the mobile gaming industry.

Cutting-Edge Projects

Engage in exciting projects that leverage advanced AI technologies to automate and optimize mobile game advertisements.

Growth Opportunities

As a rapidly growing startup, Sett offers ample opportunities for career advancement and skill development in the tech and gaming sectors.

MARKET AND TRACTION

GROWTH TACTICS

  • Sett focuses on leveraging AI technology to automate and optimize mobile game advertisement creation and testing.

  • The company collaborates with prominent game developers to enhance user acquisition and combat creative fatigue in a competitive market.

  • By consistently discovering winning creatives, Sett aims to improve the performance of mobile game marketing campaigns.
  • NOTABLE CUSTOMERS

  • Sett has established partnerships with several leading mobile game developers, including Club Vegas, Word Farm, Bridge Race, and Bingo Cash.

  • These collaborations have reportedly led to significant improvements in user acquisition and creative performance for these clients.
  • TOTAL FUNDING

    ✦ KEY METRIC
  • Sett has raised a total of $27 million in funding to date.

  • The latest funding round was a $15 million Series A led by Bessemer Venture Partners, with participation from other notable investors.
  • KEY METRICS

  • Sett emerged from stealth mode in May 2025, indicating a recent entry into the mobile gaming industry.

  • The company's innovative platform is designed to create and test a variety of video and playable ad concepts at scale, enhancing user acquisition efforts.
  • COMPETITIVE ADVANTAGE

  • Sett's use of advanced AI technologies sets it apart in the mobile gaming industry, allowing for efficient and effective ad creation and testing.

  • The company's focus on combating creative fatigue is crucial in maintaining user engagement and optimizing marketing strategies for game developers.
  • PRODUCT AND TECH

    AI Agents for Game Development

    Sett develops advanced AI agents that automate the building and management of mobile games, streamlining the development process and enhancing creative output.

    Creative Testing Platform

    The platform enables mobile game teams to create and test a variety of video and playable ad concepts at scale, helping to identify winning creatives that improve user acquisition.

    User Acquisition Optimization

    Sett's technology focuses on enhancing user acquisition strategies for mobile games, combating creative fatigue and ensuring sustained engagement in a competitive market.

    Partnerships with Game Developers

    Sett collaborates with notable game developers like Club Vegas and Bingo Cash, leveraging their AI solutions to significantly improve user acquisition and creative performance.

    Data-Driven Insights

    The platform provides data-driven insights that empower mobile game teams to make informed decisions about their advertising strategies, ultimately leading to better performance metrics.

    COMPANY CULTURE

    Values

  • Innovation is at the core of our mission

  • Collaboration with industry leaders drives our success

  • Commitment to enhancing user experience through AI

  • Integrity and transparency in all partnerships
  • Operating Principles

  • Embrace a data-driven approach to decision making

  • Foster a culture of experimentation and learning

  • Prioritize user acquisition and creative performance

  • Encourage open communication and feedback
  • Benefits

  • Competitive salary and equity options

  • Flexible work hours to promote work-life balance

  • Opportunities for professional development and training

  • Collaborative environment with a focus on team success
  • Team Cadence

  • Regular team meetings to align on goals

  • Bi-weekly check-ins to discuss progress and challenges

  • Monthly brainstorming sessions for creative ideas

  • Annual retreats to strengthen team bonds
  • Learning & Growth

  • Access to industry conferences and workshops

  • Mentorship programs with experienced leaders

  • Continuous learning through online courses and resources

  • Encouragement to pursue innovative projects and initiatives
  • HIRING SIGNAL

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    90-Day VelocityV2 · BACKFILL
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    KEY COMPANY ANNOUNCEMENTS

    Filter
    8 announcements · ranked by importance
    Mar 1, 2026FUNDINGSett Raises Series B, $57M Total Funding | Settsett.ai
    Feb 1, 2026FUNDINGSETT Raises $30M Series B | startupimstartupim.com
    Jan 1, 2026FUNDINGSett raises $30m to scale AI-driven marketing automation platform | PocketGamer.bizpocketgamer.biz
    May 1, 2025FUNDINGGame, Sett, funding: A startup building AI agents for game development emerges from stealth with $27Mfinance.yahoo.com
    May 7, 2025FUNDINGGame, Sett, funding: A startup building AI agents for game development emerges from stealth with $27M | TechCrunchtechcrunch.com
    May 1, 2025FUNDINGSett Raises $27M in Series A Fundingfinsmes.com
    Jan 1, 2024FUNDINGSett secures $15m to expand AI-powered platform for mobile game studios | PocketGamer.bizpocketgamer.biz
    Jan 1, 2022FOUNDER PROFILEAbout Sett - Pioneering AI for Mobile Games Teams | Settsett.ai