Plum logo
AI/ML
Fintech/Payments

Plum

Automated savings and investment app

CORE INFO

$10M
Total Funding
Series A
Round
2016
Founded
201-500
Team Size
London, United Kingdom
Headquarters

Plum is a personal finance app that uses artificial intelligence to help users in the UK manage their finances by automatically saving and investing small amounts based on their income and spending habits.

  • Plum raised $10 million in a Series A funding round led by Global Brain, with participation from the European Bank for Reconstruction and Development and the U.K. government's Future Fund scheme.techcrunch.com
  • As of July 2020, Plum had over 1 million registered users in the UK.craft.co
  • TechCrunch reported on Plum's expansion into five more countries, including Italy and Portugal, in January 2023.techcrunch.com

WHY WE WOULD WORK AT PLUM

Empower Financial Well-Being

Join a mission-driven team dedicated to making financial well-being accessible to everyone through innovative automation in savings and investments.

Innovative Technology

Work with cutting-edge AI technology that analyzes user spending habits to automate savings, making finance management smarter and simpler.

Growing User Base

Be part of a rapidly expanding company with over 1 million registered users in the UK, providing a platform that truly impacts people's financial lives.

Competitive Compensation

Enjoy a subscription-based business model that supports a sustainable growth strategy, ensuring competitive salaries and benefits for all employees.

International Expansion

Contribute to Plum's exciting growth as it expands into new markets, including recent launches in Italy, Portugal, and Greece, enhancing global financial accessibility.

Collaborative Culture

Experience a dynamic work environment that fosters creativity and collaboration, encouraging team members to innovate and contribute to Plum's evolving product offerings.

MARKET AND TRACTION

KEY METRICS

✦ KEY METRIC
  • Plum has over 1 million registered users in the UK as of July 2020.

  • The company has raised a total of $10 million in funding, with its most recent Series A round announced on July 21, 2020.

  • Plum operates with a team size of between 201 and 500 employees, indicating a robust operational capacity.
  • GROWTH TACTICS

  • Plum has expanded its services into five new countries, including Italy, Portugal, the Netherlands, Greece, and Cyprus, as part of its growth strategy.

  • The company utilizes a subscription-based model with multiple tiers (Basic, Plus, Boost, Max) to cater to different user needs and enhance revenue streams.
  • COMPETITIVE ADVANTAGE

  • Plum leverages artificial intelligence to automate savings and investments, providing a unique user experience that differentiates it from traditional banking services.

  • The app offers a variety of financial products, including Easy Access Savings and Stocks & Shares ISA, which enhances its appeal to users looking for comprehensive financial management solutions.
  • MARKET POSITION

  • Plum operates within the Fintech and AI/ML industries, positioning itself as a leader in automated personal finance management.

  • The company's mission is to make financial well-being accessible to everyone, aligning with the growing demand for user-friendly financial solutions in the market.
  • SERVICES

  • Plum provides a personal finance application that includes automated savings, investment options, and budgeting tools to help users manage their finances effectively.

  • The app features financial products such as Cash ISA and Self-Invested Personal Pension (SIPP), catering to diverse user financial needs.
  • PRODUCT AND TECH

    Automated Savings System

    Plum's core feature utilizes artificial intelligence to analyze users' income and spending habits, automatically setting aside small amounts for savings. This system simplifies the savings process, making it easier for users to build their financial reserves without manual effort.

    Diverse Financial Products

    The app offers a range of financial products including Easy Access Savings, Cash ISA, and Stocks & Shares ISA, catering to various investment needs. This diversity allows users to choose the best options for their financial goals.

    Bill Management Tools

    Plum provides tools for managing bills and budgeting, helping users track their daily expenses effectively. These features enhance financial awareness and assist users in maintaining control over their spending.

    Subscription-Based Model

    Plum operates on a subscription-based model with tiers such as Basic, Plus, Boost, and Max, allowing users to select services that fit their financial needs. This model provides flexibility and scalability for users as their financial situations evolve.

    Mobile Application Platform

    Plum's services are accessible through a mobile application available on both iOS and Android platforms. This mobile-first approach ensures that users can manage their finances conveniently from anywhere.

    COMPANY CULTURE

    Values

  • Commitment to financial well-being for all users

  • Innovation through technology and automation

  • Transparency in financial management

  • User-centric approach to product development

  • Continuous improvement and adaptability
  • Operating Principles

  • Leverage artificial intelligence to enhance user experience

  • Simplify savings and investments through automation

  • Foster a culture of collaboration and teamwork

  • Encourage open communication and feedback
  • Benefits

  • Flexible subscription tiers to meet diverse user needs

  • Access to a variety of financial products

  • Tools for effective budgeting and bill management

  • Support for personal financial growth and investment
  • Learning & Growth

  • Opportunities for professional development and training

  • Emphasis on learning from user feedback and market trends

  • Encouragement of innovative thinking and problem-solving

  • Regular team workshops and knowledge-sharing sessions
  • Team Cadence

  • Agile work environment promoting quick iterations

  • Regular team meetings to align on goals and progress

  • Collaborative projects across different teams

  • Focus on maintaining a healthy work-life balance