Bird&Be
Fertility supplements, diagnostics, and reproductive wellness products
CORE INFO
Bird&Be sells doctor-formulated fertility and reproductive-health products for people and couples navigating conception, pregnancy, and postpartum care. Its offering combines supplements, at-home screening tests, educational resources, and personalized recommendations sold through online subscriptions, retail, and healthcare channels.
- Series A: US$13 million announced September 22, 2026, co-led by BDC Thrive and BFG Partners, to fund clinical research, product development, and distribution expansion.axios.com
- Subscription revenue: Approximately 75% of revenue, according to reporting based on CEO Samantha Diamond's disclosure.axios.com
- Clinical research: Three completed studies focused on male fertility, with the latest funding earmarked in part for additional clinical research.axios.com
WHY WE WOULD WORK AT BIRD&BE
Make Fertility Care Human
Help make reproductive health more accessible, inclusive, and less stigmatized through supplements, diagnostics, education, and support for many paths to parenthood.
Build Evidence-Based Products
Work alongside reproductive-health experts on doctor-formulated supplements, at-home sperm testing, ovarian-reserve screening, ovulation tests, and clinical research.
Join a Growth Moment
Bird&Be has grown into an eight-figure business, reports roughly 100% year-over-year growth, and recently raised a US$13 million Series A to accelerate product and channel expansion.
Own Meaningful Expansion
Help scale a business expanding from direct-to-consumer subscriptions into nearly 1,000 Ulta locations, fertility clinics, healthcare providers, and retail partners.
See Direct Customer Impact
More than 30,000 people receive Bird&Be products each month, while the company says it has supported hundreds of thousands through fertility, pregnancy, and postpartum journeys.
Work With Empathy
Join a founder-led team shaped by lived experiences with PCOS, pregnancy loss, infertility, and IVF, where education, personalization, and inclusive care guide the brand.
MARKET AND TRACTION
GROWTH TACTICS
KEY METRICS
✦ KEY METRICNOTABLE CUSTOMERS
COMPETITIVE ADVANTAGE
MARKET POSITION
✦ KEY METRICPRODUCT AND TECH
Doctor-Formulated Supplements
Bird&Be offers research-backed fertility, prenatal, pregnancy, postpartum, and male-fertility supplements formulated with reproductive endocrinologists, OB-GYNs, naturopathic doctors, and other fertility specialists. Products include daily sachets and nutrients such as DHA, choline, CoQ10, inositol, iron, and vitamin D.
At-Home Fertility Diagnostics
The company provides at-home sperm, ovarian-reserve, ovulation, and pregnancy tests. These products help consumers access early reproductive-health screening outside traditional clinical settings.
Connected Sperm Testing
Bird&Be's at-home sperm test, developed with YoSperm and Medical Electronic Systems, measures sperm concentration, motility, and quality. Results can be sent to a smartphone in under 20 minutes for a more convenient testing experience.
Personalized Fertility Guidance
Bird&Be combines fertility and pregnancy education with online product-selection quizzes and personalized recommendations. This digital guidance helps customers choose products and understand reproductive-health information.
Subscription Commerce
The company sells primarily through direct-to-consumer e-commerce, recurring subscriptions, SMS and email replenishment reminders, and flexible delivery management. Retail, affiliate, and healthcare-provider distribution extend access beyond its online storefront.