Klook logo
Other

Klook

Online travel booking platform

CORE INFO

$210M
Total Funding
2014
Founded
1
Team Size
Hong Kong, China
Headquarters

Klook is an online travel agency that connects travelers with a variety of experiences, from tours and attractions to transportation and accommodations, by partnering with local service providers.

  • Klook raised $100 million in February 2025, led by Vitruvian Partners, to enhance its AI tools for customer experience.forbes.com
  • Over 80% of Klook's bookings are made through mobile devices, with new customer acquisitions in 2023 more than doubling those of 2019.klook.com
  • Klook achieved unicorn status in 2018 after a $200 million funding round, valuing the company above $1 billion.en.wikipedia.org

WHY WE WOULD WORK AT KLOOK

Global Impact

Join a mission to bring the world closer together through unique travel experiences, enabling seamless discovery and booking for travelers worldwide.

Innovative Technology

Work with cutting-edge AI tools developed in partnership with Google Cloud, enhancing customer experiences and operational efficiency.

Dynamic Team Culture

Be part of a vibrant team that values simplicity, authenticity, and curiosity, fostering a collaborative environment for creative problem-solving.

Competitive Compensation

Benefit from a strong financial backing with over $1 billion raised, ensuring competitive salaries and growth opportunities.

Career Growth Opportunities

Experience rapid career advancement in a company that achieved profitability for the first time in 2023, with a threefold increase in growth.

Customer-Centric Focus

Contribute to a platform where over 80% of bookings are made via mobile, directly impacting the travel experiences of millions.

MARKET AND TRACTION

GROWTH TACTICS

  • Klook has achieved overall profitability for the first time in 2023, indicating a successful recovery and growth strategy post-COVID.

  • The company has focused on enhancing user experience through technology, including a partnership with Google Cloud to leverage artificial intelligence for improved customer engagement.

  • Klook's mobile app has become a key channel, with over 80% of bookings made through mobile devices, showcasing its emphasis on mobile-first strategies.
  • KEY METRICS

    ✦ KEY METRIC
  • Klook raised a total of over $1 billion across multiple funding rounds, with the most recent being $210 million in December 2023.

  • In 2023, new customer acquisitions more than doubled compared to 2019, reflecting significant growth in user engagement and market reach.

  • The company achieved a threefold increase in top-line growth compared to pre-COVID levels, demonstrating a strong recovery and expansion in the travel market.
  • TOTAL ADDRESSABLE MARKET

  • Klook operates within the travel technology industry, which encompasses a vast market of travelers seeking diverse experiences and accommodations.

  • The company's services cater to a wide demographic, particularly targeting millennial and Gen Z travelers who prefer mobile booking and unique travel experiences.
  • COMPETITIVE ADVANTAGE

  • Klook's integration of artificial intelligence through its partnership with Google Cloud enhances its operational efficiency and customer service capabilities.

  • The platform's focus on local experiences and authentic activities leverages local knowledge, setting it apart from traditional travel agencies and other online travel platforms.
  • MARKET POSITION

  • Klook achieved unicorn status in 2018, indicating its strong market position and valuation above $1 billion.

  • The company has positioned itself as a leading online travel agency in Asia, with a robust platform that offers a wide range of travel services and experiences.
  • PRODUCT AND TECH

    Online Booking Platform

    Klook's primary offering is its online travel booking platform, which allows users to discover and book a wide range of travel services, including tours, attractions, transportation, and accommodations. This platform enhances user experience by providing seamless access to diverse travel experiences.

    AI Integration

    Klook leverages artificial intelligence through its partnership with Google Cloud to enhance customer experience and streamline merchant operations. This technology enables Klook to provide personalized recommendations and improve internal productivity.

    Mobile App Engagement

    With over 80% of bookings made through mobile devices, Klook's mobile app is a crucial component of its business model, catering to the growing trend of mobile travel planning. The app facilitates easy discovery and booking of experiences, particularly targeting younger demographics.

    Diverse Travel Experiences

    Klook partners with local service providers to offer a wide array of travel experiences, from cultural activities to outdoor adventures. This diversity allows travelers to find unique and authentic experiences tailored to their interests.

    Revenue Model

    Klook operates as an online travel agency, earning revenue through commissions on bookings made via its platform. This model allows Klook to maintain a broad range of offerings while ensuring profitability through strategic partnerships.

    COMPANY CULTURE

    Values

  • Simplicity in the booking process

  • Authenticity through local experiences

  • Curiosity to explore unique travel opportunities
  • Operating Principles

  • Focus on enhancing user experience through technology

  • Partnership with local service providers for diverse offerings

  • Commitment to continuous innovation and improvement
  • Benefits

  • Opportunities for personal and professional growth

  • Collaborative and dynamic work environment

  • Access to travel experiences and discounts
  • Learning & Growth

  • Emphasis on leveraging AI for operational efficiency

  • Encouragement of creative problem-solving

  • Regular training and development programs
  • Team Cadence

  • Agile team structure for quick decision-making

  • Regular team meetings to align on goals

  • Open communication channels for feedback and ideas
  • HIRING SIGNAL

    0
    Open roles on their careers page
    Snapshot via live ATS poll
    —
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    9 announcements · ranked by importance
    Feb 12, 2025FUNDINGOnline Travel Unicorn Klook Raises $100 Million To Fund AI Toolsforbes.com
    Dec 1, 2023FUNDINGHong Kong online travel unicorn Klook raises US$210 million in new funding after achieving first profit | South China Morning Postscmp.com
    Nov 30, 2023PRODUCTKlook Supercharges Innovation at Scale with Generative AI from Google Cloudklook.com
    Mar 4, 2026FOUNDER PROFILEKlook: The Infrastructure of Spontaneity - HSGhsgcap.com
    Mar 14, 2025INTERVIEWEthan Lin on para-hawking, turning points and ghosts | Conversations On Turning 20 - WiTwebintravel.com
    Nov 1, 2024INTERVIEWCEO Spotlight: Ethan Lin of Klook | PhocusWirephocuswire.com
    Sep 24, 2024MILESTONEKlook Celebrates 10 Years with $7.2 Billion Contribution to Asia Pacific’s Tourism Economyklook.com
    Nov 6, 2025EXEC HIREKlook Expands Leadership Team to Drive Next Phase of Global Growthklook.com
    Apr 11, 2025CUSTOMER WINKlook Inks New Multi-Year Partnership with Singapore Tourism Board to Futureproof Travel and Drive Growthklook.com