Instinct logo
AI/ML
Consumer/Retail

Instinct

Autonomous AI personal assistant for everyday tasks

CORE INFO

$350M
Total Funding
Series B
Round
2025
Founded
San Francisco, CA
Headquarters

Instinct is building a consumer assistant that connects to email, messages, calendars, documents, devices and other accounts. Individuals can contact it by text or phone to handle tasks such as booking travel, arranging services, shopping and managing subscriptions.

  • Series B: $250 million co-led by Index Ventures and Benchmark on August 26, 2026, at a reported $2.5 billion valuation.techcrunch.com
  • User base: More than 100,000 users as access widened, according to The Information.theinformation.com
  • TechCrunch reported privacy and security concerns related to Instinct's access to personal data and ability to take actions or enter transactions on users' behalf.techcrunch.com

WHY WE WOULD WORK AT INSTINCT

Rebuild Everyday Assistance

Help create an autonomous personal assistant that can organize inboxes, book travel, arrange services, shop, and manage tasks through text or phone calls.

Shape a Category

Instinct is still in private beta, giving early employees the chance to define how consumer AI agents become a new personal operating layer.

Work on Agentic AI

Build systems that understand context, use phones and computers, connect across email, messaging, calendars and documents, and take multistep actions on a user's behalf.

Exceptional Momentum

The company has reportedly raised approximately $350 million, including a $250 million Series B at a reported $2.5 billion valuation, while rapidly expanding its product.

Make Broad Impact

Instinct is designed for practical, high-frequency problems—from following up on conversations to booking appointments and cancelling subscriptions—rather than narrow demos.

Research-Led Ambition

Founder Noah Shinn's background includes work on Reflexion and τ-bench, connecting Instinct's product mission to cutting-edge research in self-correcting agents and tool use.

MARKET AND TRACTION

GROWTH TACTICS

  • Instinct is expanding through an invite-only waitlist and referrals from existing users while scaling computing capacity.

  • Early adoption has been driven by Silicon Valley technology workers, venture investors and other early adopters using the assistant for travel, shopping, reservations, subscription cancellations and personal planning.
  • KEY METRICS

    ✦ KEY METRIC
  • Instinct has raised approximately $350M in total funding, including a reported $250M Series B announced in August 2026.

  • The company reached a reported post-money valuation of approximately $2.5B after the Series B.

  • The Information reported more than 100,000 users, while separate reporting estimated a few hundred thousand power users; no independently audited user figure was found.
  • MARKET POSITION

  • Instinct is positioned as a venture-backed consumer AI-agent company developing an autonomous personal assistant for everyday tasks.

  • The product remains in private beta and is focused primarily on consumer software, personal productivity and digital personal assistance rather than publicly disclosed enterprise accounts.
  • COMPETITIVE ADVANTAGE

  • Instinct is designed to take action across email, messaging, calendars, documents, devices and third-party services instead of only generating answers.

  • Users can interact through text messages or phone calls, while the system is designed to use computers and phones in a human-like manner and act proactively based on personal context.
  • SERVICES

  • Core use cases include inbox organization, travel and appointment booking, ride and home-service arrangements, shopping, subscription cancellations and personal-information management.

  • The assistant can perform multistep tasks involving connected accounts, websites and applications, including actions that may create purchases or other commitments on a user's behalf.
  • PRODUCT AND TECH

    Autonomous Personal Assistant

    Instinct uses artificial intelligence and machine-learning technologies to plan and complete everyday tasks on a user's behalf, including travel, appointments, shopping, inbox organization and subscription cancellations.

    Cross-Application Integrations

    The service connects with email, messaging, calendars, documents, Google Workspace tools, devices and other third-party accounts. This broad access allows Instinct to coordinate information and actions across a user's existing digital services.

    Computer And Phone Use

    Instinct is designed to operate phones and computers in a human-like manner, including interacting with screens, cursor positions and keystrokes. This enables multistep task execution on websites and applications rather than answer-only assistance.

    Text And Voice Interfaces

    Users can contact Instinct through text messages or phone calls, avoiding the need to learn a new dashboard or workflow. The assistant can also proactively text or call users about tasks and follow-ups.

    Contextual Personalization

    Instinct uses permitted email, messages, documents, calendar, audio, location and screen context to understand what matters to a user. This supports proactive follow-up and personalized task completion across daily activities.

    COMPANY CULTURE

    Operating Principles

  • Build autonomous AI that completes real-world tasks, not just answers questions

  • Reduce interface friction through text and voice interactions

  • Integrate with users' existing apps, devices, and workflows

  • Personalize assistance using relevant context
  • Work Style

  • Small, technically ambitious team working on a complex consumer AI product

  • Fast iteration in a private-beta environment

  • Cross-functional problem-solving across AI, product, infrastructure, and safety

  • Bias toward practical, everyday use cases
  • Safety And Trust

  • Emphasize user-controlled permissions and connected-account access

  • Consider privacy, security, and reliability when designing autonomous actions

  • Give users the ability to opt out of model training, subject to safety-related exceptions

  • Treat purchases, commitments, and other consequential actions with care
  • Learning And Growth

  • Work at the frontier of autonomous agents and computer-use AI

  • Learn from real-world task execution and early-user feedback

  • Solve challenging problems in multistep planning, contextual reasoning, and infrastructure scaling

  • Develop systems that operate across phones, computers, applications, and data sources