Santé, Inc.
AI operating system for liquor retailers
CORE INFO
Santé sells an all-in-one software and payments platform to liquor stores, wine shops, and other beverage-alcohol retailers. It brings checkout, inventory, online orders, delivery, marketing, payments, and back-office automation into one system instead of separate legacy tools.
- Series A: Santé raised $15 million led by FINTOP Capital, with the round announced on October 6, 2026.axios.com
- Retail footprint: Nearly 1,000 retail locations use Santé, processing more than $2 billion in annual GMV, according to October 2026 coverage.alleywatch.comprnewswire.com
- Axios covered Santé's Series A financing and identified FINTOP Capital as the lead investor, alongside returning investors Bonfire Ventures, Operator Collective, Y Combinator, and Veridical Ventures.axios.com
WHY WE WOULD WORK AT SANTÉ, INC.
Modernize Main Street
Help independent liquor stores and wine shops compete with large chains through one AI-powered operating system for POS, inventory, e-commerce, payments, and marketing.
Join Proven Momentum
Santé has grown to nearly 1,000 retail locations, processes more than $2 billion in annual GMV, and reported 500% growth ahead of its $15 million Series A.
Build Practical AI
Work on AI agents that automate invoice processing, smart ordering, pricing intelligence, and back-office workflows—not AI features searching for a problem.
Ship With Real Impact
A roughly 20-person team works directly with store owners, giving individual contributors meaningful ownership and a fast path from customer insight to shipped product.
Solve Complex Systems
Build across vertical SaaS, embedded payments, OCR, accounting integrations, delivery platforms, e-commerce, and multi-store retail operations in one connected product.
Grow With Strong Backing
Join a New York City startup backed by FINTOP Capital, Bonfire Ventures, Operator Collective, Y Combinator, and Veridical Ventures as it expands the future of beverage-alcohol retail.
MARKET AND TRACTION
MARKET POSITION
KEY METRICS
✦ KEY METRICNOTABLE CUSTOMERS
✦ KEY METRICGROWTH TACTICS
COMPETITIVE ADVANTAGE
PRODUCT AND TECH
Unified Retail POS
Point-of-sale checkout, inventory management, employee tools, reporting, and multi-store management in one platform for liquor and wine retailers. It replaces fragmented legacy systems with a specialized retail operating system.
AI Back-Office Automation
AI agents support invoice processing with OCR, smart ordering, replenishment, pricing intelligence, and other operational workflows. These tools help retailers reduce manual work and make faster purchasing and pricing decisions.
Omnichannel Commerce
Santé combines e-commerce websites, product catalogs, subscriptions, local delivery, nationwide shipping, and integrations with DoorDash, Uber Eats, Grubhub, and Instacart. Retailers can manage in-store, online, and delivery orders from a unified platform.
Embedded Payments
The platform includes payment processing and financial workflows such as accounts-payable tools, bill pay, ledgers, deposits, gift cards, and payment execution. QuickBooks synchronization supports connections with retailers' accounting operations.
Retail Marketing Intelligence
Marketing automation and customer segmentation use purchasing history to support campaigns and customer engagement. Pricing intelligence, reporting, and integrations such as Google Analytics, Google Shopping, Wine-Searcher, and Vivino extend retailers' data capabilities.