Drools logo
Food/Ag
PropTech

Drools

D2C pet nutrition products

CORE INFO

$19.4M
Total Funding
2009
Founded
285
Team Size
Rajnandgaon, India
Headquarters

Drools is a direct-to-consumer brand that specializes in providing high-quality pet nutrition products, including dry kibble and wet food, designed to support the health and happiness of dogs and cats.

  • Drools reported a revenue of ₹724.6 crore in FY24, marking a 51.5% increase from the previous fiscal year.inc42.com
  • As of June 2023, Drools was valued at $600 million.cbinsights.com
  • Drools has sold over 1 billion products, earning the trust of pet owners across the market.inc42.com

WHY WE WOULD WORK AT DROOLS

Passion for Pets

Join a mission-driven team dedicated to providing premium, science-backed nutrition for pets, ensuring their health and happiness at every stage of life.

Rapid Growth

Be part of a company that has achieved a remarkable 51.5% revenue increase in FY24, reflecting its strong market presence and growth potential.

Quality Commitment

Work with a brand that emphasizes rigorous quality checks, ensuring the safety and palatability of over 1 billion products sold to pet owners.

Innovative Products

Contribute to the development of diverse pet nutrition products, including specialized dietary options that cater to the unique needs of dogs and cats.

Collaborative Culture

Join a team of approximately 285 passionate individuals who share a commitment to excellence and innovation in the pet nutrition industry.

Competitive Compensation

Benefit from a strong financial foundation, with Drools valued at $600 million, ensuring competitive salaries and growth opportunities.

MARKET AND TRACTION

KEY METRICS

✦ KEY METRIC
  • Revenue for FY24 reached ₹724.6 crore, reflecting a 51.5% growth from ₹478.3 crore in FY23.

  • Drools has sold over 1 billion products, establishing a strong presence in the pet nutrition market.

  • The company employs approximately 285 individuals, indicating a growing workforce to support its expansion efforts.
  • GROWTH TACTICS

  • Drools focuses on direct-to-consumer (D2C) sales, allowing for better customer engagement and feedback.

  • The company emphasizes quality and safety in its product offerings, conducting rigorous checks to ensure high standards.

  • Drools aims to expand its product range and market reach to cater to diverse pet dietary needs.
  • MARKET POSITION

  • As of June 2023, Drools was valued at $600 million, positioning it as a significant player in the pet nutrition industry.

  • The company has experienced substantial growth, indicating a strong demand for its products in the market.

  • Drools competes with other established brands in the pet nutrition sector, focusing on premium, science-backed formulations.
  • TOTAL ADDRESSABLE MARKET

  • The pet nutrition market is rapidly growing, driven by increasing pet ownership and demand for high-quality pet food.

  • Drools targets pet owners looking for nutritious and safe food options for their pets, tapping into a lucrative segment of the pet care industry.

  • The company's diverse product offerings cater to various dietary needs, enhancing its appeal in the market.
  • COMPETITIVE ADVANTAGE

  • Drools differentiates itself through its commitment to quality, using real chicken and essential nutrients in its formulations.

  • The brand's rigorous safety checks and emphasis on palatability help build trust with pet owners.

  • By focusing on D2C sales, Drools can maintain closer relationships with customers and adapt quickly to market trends.
  • PRODUCT AND TECH

    Pet Nutrition Products

    Drools offers a diverse range of pet nutrition products, including dry kibble, wet food, and specialized dietary options for dogs and cats, formulated with real chicken and essential nutrients to ensure balanced nutrition.

    Quality Assurance Processes

    The company emphasizes rigorous quality checks to guarantee the safety and palatability of its products, ensuring that pet owners can trust the nutritional value and safety of what they feed their pets.

    Direct-to-Consumer Model

    Drools operates on a direct-to-consumer (D2C) model, allowing them to connect directly with pet owners, understand their needs, and provide tailored nutrition solutions for their pets.

    Science-Backed Formulations

    The formulations used in Drools products are designed based on scientific research, incorporating essential Omega fatty acids and nutrients to support the health and happiness of pets at every life stage.

    Sustainable Growth Strategy

    With significant revenue growth and a valuation of $600 million, Drools employs a sustainable growth strategy that focuses on expanding its product reach while maintaining high-quality standards.

    COMPANY CULTURE

    Values

  • Commitment to quality and safety in pet nutrition

  • Passion for enhancing the health and happiness of pets

  • Integrity in all business practices

  • Innovation in product development and formulations

  • Customer-centric approach to meet pet owners' needs
  • Operating Principles

  • Science-backed formulations for balanced nutrition

  • Rigorous quality checks for product safety

  • Direct-to-consumer model for better customer engagement

  • Continuous improvement based on customer feedback

  • Sustainable practices in sourcing and production
  • Benefits

  • Opportunities for professional growth and development

  • Collaborative and supportive team environment

  • Focus on work-life balance for employees

  • Employee wellness programs to promote health

  • Competitive compensation and benefits package
  • Team Cadence

  • Regular team meetings to align on goals

  • Open communication channels for feedback and ideas

  • Monthly performance reviews to support growth

  • Team-building activities to foster collaboration

  • Flexible work hours to accommodate personal commitments
  • Learning & Growth

  • Access to training programs and workshops

  • Encouragement of continuous learning and skill development

  • Mentorship opportunities from experienced leaders

  • Support for attending industry conferences and events

  • Culture of knowledge sharing among team members
  • HIRING SIGNAL

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    KEY COMPANY ANNOUNCEMENTS

    Filter
    6 announcements · ranked by importance
    Jan 1, 2025FUNDINGNestlé stake in Drools Pet Food Private Limitednestle.com
    Jun 20, 2023FUNDINGPet food start-up Drools raises $60 mn in funding from L Cattertonbusiness-standard.com
    Jun 4, 2025FOUNDER PROFILESuccess Story: इस मार्केट में विदेशियों का दबदबा देख बजी दिमाग की घंटी, अपना ब्रांड किया लॉन्च, अब करोड़ों का कारोबारnavbharattimes.indiatimes.com
    Mar 23, 2024INTERVIEWCharting Drools India's Rise: Insights from CEO Dr. Shashank Sinhapetbizindia.com
    Jan 1, 2024INTERVIEWBuilding a Profitable Multinational Pet Brandbizom.com
    Jan 8, 2025AWARDHurun Future Unicorns – Global Gazelles Index 2024hurun.net