AppsFlyer
Marketing measurement and analytics platform
CORE INFO
AppsFlyer provides a comprehensive marketing measurement and analytics platform that helps businesses optimize their marketing strategies by tracking user interactions across mobile apps, websites, and connected TV.
- AppsFlyer recently raised over $1 billion in a Series E funding round, with notable investors including Google, Meta, and Unity.axios.com
- The company serves over 15,000 brands globally, including major clients like Barclays, King, and TikTok.appsflyer.com
- AppsFlyer achieved an annual recurring revenue (ARR) of $500 million as of June 2026.investgame.net
WHY WE WOULD WORK AT APPSFLYER
Customer Obsession
AppsFlyer prioritizes customer success, ensuring that over 15,000 brands, including TikTok and Barclays, achieve their marketing goals through innovative analytics.
Innovative Technology
Work with cutting-edge AI-driven analytics and privacy-first measurement technologies that empower businesses to optimize their marketing strategies across multiple platforms.
Strong Financial Backing
With a total funding of $1.3 billion and a recent valuation of $2.7 billion, AppsFlyer is well-positioned for growth and stability in the marketing analytics industry.
Global Team Impact
Join a diverse team of approximately 1,300 employees across 190 countries, fostering a culture of collaboration and innovation in the fast-paced SaaS environment.
Recognized Industry Leader
AppsFlyer is a trusted partner for major brands like Netflix and Burger King, measuring over 100,000 active mobile apps and setting industry standards in marketing measurement.
Growth Opportunities
Benefit from a culture of continuous learning and innovation, with opportunities to contribute to groundbreaking solutions in mobile attribution and fraud protection.
MARKET AND TRACTION
GROWTH TACTICS
TOTAL ADDRESSABLE MARKET
NOTABLE CUSTOMERS
KEY METRICS
✦ KEY METRICMARKET POSITION
PRODUCT AND TECH
Mobile Attribution
AppsFlyer's mobile attribution service enables businesses to track user interactions and measure the effectiveness of their mobile marketing campaigns. This helps companies optimize their marketing strategies and improve user engagement.
Web Attribution
The web attribution feature allows businesses to analyze user behavior across their websites, providing insights into how users interact with online content. This data is crucial for refining digital marketing efforts and enhancing ROI.
CTV Attribution
AppsFlyer's CTV attribution service tracks user engagement and interactions on connected TV platforms, offering insights into the effectiveness of advertising on these channels. This capability is essential for brands looking to optimize their advertising spend in the growing CTV market.
Cross-Platform Measurement
This technology enables businesses to measure user interactions across multiple platforms, including mobile apps, websites, and CTV. Cross-platform measurement is vital for understanding the complete customer journey and ensuring consistent marketing strategies.
AI-Driven Analytics
AppsFlyer's AI-driven analytics provide businesses with advanced insights derived from user data, helping them make informed decisions to drive growth. This technology enhances the ability to predict user behavior and optimize marketing campaigns effectively.