Addi
Commerce and financial platform in Colombia
CORE INFO
Addi is a Colombian fintech company that provides innovative credit solutions, allowing consumers and merchants to make purchases through installment plans without traditional credit cards. This approach expands access to credit and simplifies transactions for over 3 million customers and 35,000 merchants.
- Addi recently raised $85 million in a Series D funding round led by Citius, with participation from BTG Pactual, GIC, and Monashees.businesswire.com
- The company partners with notable merchants such as Apple, Adidas, and Movistar, enhancing its reach and service offerings.co.addi.com
- Addi was named among the world's three most innovative fintech companies by Fast Company.intelligentcio.com
WHY WE WOULD WORK AT ADDI
Empowering Commerce
Join a mission to expand access to credit for millions in Colombia, enabling everyday purchases without traditional credit cards.
Rapid Growth
Be part of a company that has achieved 100% year-over-year growth for five consecutive years, solidifying its position in Latin America's fintech landscape.
Diverse Clientele
Work with over 35,000 merchants, including industry giants like Apple and Adidas, enhancing their customer financing options.
Innovative Technology
Contribute to a proprietary technology platform that leverages data capabilities to simplify transactions and improve customer experiences.
Recognized Excellence
Join a team recognized as one of the world's three most innovative fintech companies, showcasing Addi's impact on the financial sector.
Strong Financial Backing
Benefit from a robust funding history, with $1.114 billion raised, ensuring stability and resources for continued innovation and growth.
MARKET AND TRACTION
GROWTH TACTICS
KEY METRICS
✦ KEY METRICNOTABLE CUSTOMERS
MARKET POSITION
COMPETITIVE ADVANTAGE
PRODUCT AND TECH
Credit Solutions Platform
Addi provides innovative credit solutions that allow consumers to make purchases through installment plans without traditional credit cards, enhancing access to credit for millions.
Merchant Partnerships
The company partners with over 35,000 merchants, including major brands like Apple and Adidas, to facilitate seamless transactions and expand financing options for consumers.
Data Capabilities
Addi leverages proprietary technology and data analytics to optimize credit offerings and improve transaction efficiency, creating value for both customers and merchants.
AI-Powered Fintech
With recent funding aimed at accelerating AI integration, Addi is enhancing its financial services to provide smarter, more personalized credit solutions in the Colombian market.
Regulated Financial Entity
Addi has received regulatory approval from Colombia's Superintendencia Financiera, allowing it to operate as a regulated financial entity and ensuring compliance in its credit offerings.