SHORTList
Persona logo
AI/ML
Enterprise SaaS
Fintech/Payments

Persona

Identity verification and management solutions

San Francisco· 12 rolesRemote· 3 roles · RemoteNew York· 1 role

CORE INFO

$200M
Total Funding
Series D+
Round
2018
Founded
200+
Team Size
San Francisco, California, United States
Headquarters

Persona provides a modular platform for businesses to verify identities, prevent fraud, and manage identity processes, catering to enterprises like OpenAI and LinkedIn.

  • Persona raised $200 million in a Series D funding round in April 2025, co-led by Founders Fund and Ribbit Capital, reaching a valuation of $2 billion.fintech.global
  • The company surpassed $100 million in annual recurring revenue in 2025, serving over 4,000 enterprise clients.forbes.com
  • Forbes reported on Persona's growth, highlighting its expansion to over 4,000 enterprise customers and significant revenue milestones.forbes.com

WHY WE WOULD WORK AT PERSONA

Mission-Driven Impact

Join a team dedicated to building the identity layer for the internet, enhancing privacy and security for users globally.

Rapid Growth Opportunities

Be part of a company that surpassed $100 million in annual recurring revenue and grew verification volume by 150% in 2025.

Diverse Clientele

Work with over 4,000 enterprise clients, including industry leaders like OpenAI and LinkedIn, shaping the future of identity verification.

Innovative Technology

Utilize cutting-edge tools like real-time fraud detection and customizable workflows to revolutionize identity management.

Competitive Compensation

Benefit from a subscription-based business model with plans starting at $250/month, ensuring a stable revenue stream and growth potential.

Inclusive Company Culture

Experience a supportive environment that values privacy and security, empowering employees to contribute to meaningful solutions.

MARKET AND TRACTION

KEY METRICS

✦ KEY METRIC
  • Surpassed $100 million in annual recurring revenue in 2025.

  • Expanded customer base to over 4,000 enterprise clients, including notable names like OpenAI, Robinhood, and LinkedIn.

  • Grew verification volume by 150% in 2025, reaching over 1 billion verifications.

    • GROWTH TACTICS

  • Operates on a subscription-based business model, with plans starting at $250 per month, allowing for scalable revenue generation.

  • Focuses on modular platform features that enhance customer experience and reduce fraud, attracting a diverse range of industries.

  • Emphasizes privacy and security, providing a user-friendly portal for consumers to manage their personal data, which builds trust and loyalty.

    • NOTABLE CUSTOMERS

  • Serves over 4,000 enterprise clients, including major companies such as OpenAI, Robinhood, and LinkedIn.

  • Other notable clients include Twilio, Etsy, Lyft, and Ripple, showcasing the platform's versatility across various sectors.

  • The diverse customer base highlights Persona's capability to cater to different industries, including FinTech and Artificial Intelligence.

    • TOTAL ADDRESSABLE MARKET

  • Persona operates in the identity verification and management sector, which is rapidly growing due to increasing concerns over fraud and data privacy.

  • The demand for identity verification solutions is expanding across various industries, including FinTech, retail, and legal services, indicating a significant market opportunity.

  • With the rise of digital transactions and online services, the need for robust identity solutions is more critical than ever, positioning Persona favorably in a lucrative market.

    • COMPETITIVE ADVANTAGE

  • Persona's modular platform allows businesses to customize their identity verification processes, enhancing user experience and conversion rates.

  • The platform's real-time fraud detection capabilities through link analysis provide a significant edge in preventing fraudulent activities.

  • Strong backing from notable investors and a growing reputation in the industry contribute to Persona's competitive positioning.

    • PRODUCT AND TECH

    Identity Verification Solutions

    Persona provides a modular platform for identity verification that utilizes modern signals and authoritative records, enabling businesses to confirm identities effectively and securely.

    Customizable Information Flows

    The platform allows businesses to create dynamic, customizable information-collection flows, enhancing user experience and conversion rates while minimizing fraud.

    Automated Compliance Workflows

    Persona automates identity processes for compliance with regulations such as Know Your Customer (KYC) and Know Your Business (KYB), streamlining operations and reducing manual effort.

    Real-Time Fraud Detection

    Using advanced link analysis, Persona's Graph technology detects coordinated fraud in real-time, helping businesses to proactively manage and mitigate risks.

    Case Review Tools

    The platform includes tools for case review and investigation, allowing businesses to efficiently handle identity-related issues and ensure thorough compliance and security.

    COMPANY CULTURE

    Values

  • Emphasis on privacy and security

  • Commitment to user-friendly experiences

  • Focus on innovation in identity verification

  • Integrity in managing personal data

  • Collaboration and teamwork across departments

    • Operating Principles

  • Customer-centric approach to identity management

  • Continuous improvement through feedback and data analysis

  • Transparency in operations and communications

  • Adaptability to changing regulatory environments

  • Ethical considerations in technology deployment

    • Benefits

  • Competitive salary and equity options

  • Comprehensive health and wellness programs

  • Opportunities for professional development and training

  • Flexible work arrangements to promote work-life balance

  • Supportive team environment fostering collaboration

    • Learning & Growth

  • Regular workshops and training sessions

  • Access to industry conferences and events

  • Mentorship programs for career development

  • Encouragement of innovative thinking and experimentation

  • Resources for continuous learning in technology and compliance

    • Team Cadence

  • Regular team meetings to align on goals

  • Agile workflows to enhance productivity

  • Open communication channels for feedback and ideas

  • Quarterly reviews to assess progress and set new objectives

  • Celebrations of team achievements and milestones

    • COMPENSATION SNAPSHOT

    Cohort too small to score (n < 5). Per-role bands shown below.
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Engineering IC3n = 9
    $130K – $220Kmedian $175K
    AggregateLos Angeles / Bay Area
    Engineering IC4n = 3
    $190K – $250Kmedian $220K
    Los Angeles / Bay Area
    Engineering Managern = 4
    $130K – $178Kmedian $154K
    Los Angeles / Bay Area
    G&An = 3
    $90K – $135Kmedian $113K
    Los Angeles / Bay Area
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3

    HIRING SIGNAL

    16
    Open roles on their careers page
    Snapshot via live ATS poll
    —
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    By Function
    Breakdown of open roles
    GTM · 3
    Design · 2
    G&A · 3
    Operations · 2
    Engineering · 6
    Top Locations
    Where hiring is concentrated
    Remote-eligible postings counted separately
    San Francisco
    12
    Remote
    3
    New York
    1
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    10 announcements · ranked by importance
    Apr 30, 2025FUNDINGAnnouncing Persona's $200M Series D | Personawithpersona.com
    Oct 24, 2022FUNDINGAnnouncing Persona’s $150M Series C | Personawithpersona.com
    Jan 1, 2025INTERVIEWFrom reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)review.firstround.com
    May 1, 2023FOUNDER PROFILEReport: Persona Business Breakdown & Founding Story | Contrary Researchresearch.contrary.com
    Feb 22, 2026CONTROVERSYFury over Discord's age checks explodes after shady Persona test in UKarstechnica.com
    Feb 24, 2026CONTROVERSYOpenAI, the US government and Persona built an identity surveillance machinevmfunc.re
    Apr 29, 2026CONTROVERSYAge verification vendor Persona left front end exposed, researchers saymalwarebytes.com
    Jun 22, 2026PRESSAnthropic to require age verification via Personaweb.archive.org
    Dec 12, 2023PRESSQ&A With an Early Persona Employee | Kathleen Cuiwithpersona.com
    Jan 1, 2023INTERVIEWAsk a fintech founder: Rick Song and Charles Yeh, Personacorporate.visa.com