Luma AI logo
AI/ML
Consumer/Retail
Media/Content

Luma AI

AI solutions for creative content generation

Redwood City· 20 rolesLondon· 4 rolesMunich· 3 roles

CORE INFO

$1.07B
Total Funding
Series C
Round
2021
Founded
246
Team Size
Palo Alto, California
Headquarters

Luma AI specializes in AI-driven tools for creative content generation, catering to industries like media, entertainment, and advertising. Their products, such as the Dream Machine and Ray3 Modify, enable users to create and enhance video content with AI-generated elements.

  • Luma AI recently raised $900 million in a Series C funding round led by HUMAIN, with participation from AMD Ventures and Andreessen Horowitz.euronews.com
  • The company's Ray3 video model is utilized by major industry players, including Adobe and AWS, showcasing its significant adoption.stockanalysis.com
  • Luma AI's Dream Machine platform has attracted over 2 million users as of January 2024, indicating strong market traction.techcrunch.com

WHY WE WOULD WORK AT LUMA AI

Innovative AI Technology

Join a team pioneering AI solutions like the Dream Machine and Ray3 Modify, transforming creative content generation across industries.

Collaborative Culture

Work in a dynamic environment that emphasizes rapid innovation and collaboration, empowering creative teams to bring ideas to life.

Competitive Compensation

Benefit from a strong funding background with over $1.07 billion raised, ensuring competitive salaries and growth opportunities.

Impactful Work

Contribute to projects that serve major clients like Adobe and AWS, making a significant impact in media, entertainment, and advertising.

Cutting-Edge Research

Engage with advanced multimodal AI models, pushing the boundaries of what's possible in video, image, and 3D content generation.

Global Expansion Opportunities

Be part of Luma AI's international growth, with plans to expand offices in London and Riyadh, enhancing your global career prospects.

MARKET AND TRACTION

TOTAL ADDRESSABLE MARKET

  • Luma AI serves multiple industries including media, entertainment, advertising, and technology.

  • The demand for AI-driven content generation is rapidly growing, with businesses increasingly seeking innovative solutions to enhance their creative processes.
  • KEY METRICS

    ✦ KEY METRIC
  • Luma AI has raised over $1.07 billion across multiple funding rounds, indicating strong investor confidence.

  • As of January 2024, Luma AI has over 2 million users utilizing its AI tools for content generation.
  • NOTABLE CUSTOMERS

  • Luma AI's technology, particularly the Ray3 video model, is utilized by major industry players such as Adobe and AWS.

  • The company's products are adopted by various entertainment studios and advertising agencies, showcasing its relevance in the creative industry.
  • GROWTH TACTICS

  • Luma AI plans to expand its team from approximately 246 employees to over 400, indicating a strategy focused on scaling operations.

  • The company is also looking to establish offices in London and Riyadh to enhance its global presence and market reach.
  • COMPETITIVE ADVANTAGE

  • Luma AI's flagship products, like the Dream Machine and Ray3 Modify, leverage advanced AI techniques to produce high-quality, realistic outputs that set them apart from competitors.

  • The integration of AI tools that assist in content generation and refinement provides users with a comprehensive solution that enhances creative workflows.
  • PRODUCT AND TECH

    Dream Machine

    The Dream Machine is Luma AI's flagship AI video generator that transforms text prompts into realistic 10-second videos, capturing natural motion and physics. This innovative tool empowers creators to quickly visualize concepts and enhance storytelling in various media formats.

    Ray3 Modify

    Ray3 Modify is an advanced AI tool that enhances live-action footage by integrating AI-generated elements, allowing for creative modifications like character transformations and visual effects. This technology enables filmmakers and content creators to reimagine scenes without starting from scratch, significantly streamlining the production process.

    Ray3.2 Model

    The Ray3.2 model offers complete creative control in video production, allowing users to direct every frame while maintaining continuity across cuts. This level of precision is crucial for professional video creators seeking to produce high-quality, cohesive content.

    UNI-1 Brand Intelligence

    The UNI-1 model is designed to align generated content with a brand's unique style, incorporating style and character references into every asset. This ensures that all creative outputs resonate with the brand's identity, enhancing consistency and recognition across various platforms.

    Luma Agents

    Luma Agents are AI-driven tools that assist in generating and refining content across multiple media formats, including video, image, audio, and text. By tailoring content to a brand's identity, these agents enhance the creative workflow and improve efficiency for content creators.

    COMPANY CULTURE

    Values

  • Innovation at the forefront of AI technology

  • Collaboration among creative teams

  • Empowerment of users to bring ideas to life

  • Commitment to cultural representation in AI

  • Focus on ethical AI practices
  • Operating Principles

  • Rapid iteration and experimentation in product development

  • Seamless integration of AI tools into creative workflows

  • User-centric design and feedback incorporation

  • Continuous improvement based on user experience
  • Benefits

  • Access to cutting-edge AI tools for content creation

  • Opportunities for professional growth and skill development

  • Collaborative work environment fostering creativity

  • Support for diverse perspectives and cultural inclusivity
  • Team Cadence

  • Regular team meetings to align on goals

  • Agile sprints for project management

  • Open channels for feedback and idea sharing

  • Celebrations of team achievements and milestones
  • Learning & Growth

  • Continuous learning opportunities through workshops and training

  • Encouragement of experimentation and risk-taking

  • Mentorship programs for skill enhancement

  • Access to industry conferences and networking events
  • COMPENSATION SNAPSHOT

    Cohort too small to score (n < 5). Per-role bands shown below.
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Designn = 3
    $225K – $300Kmedian $263K
    Aggregate
    Engineering IC3n = 6
    $180K – $353Kmedian $267K
    Aggregate
    Engineering Managern = 8
    $250K – $325Kmedian $288K
    Aggregate
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3

    HIRING SIGNAL

    30
    Open roles on their careers page
    Snapshot via live ATS poll
    —
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    By Function
    Breakdown of open roles
    Data · 5
    Other · 1
    GTM · 7
    Design · 6
    G&A · 1
    Product · 3
    Marketing · 1
    Engineering · 6
    Top Locations
    Where hiring is concentrated
    Remote-eligible postings counted separately
    Redwood City, CA
    20
    London, UK
    4
    Munich, GER
    3
    Riyadh, KSA
    2
    Los Angeles, CA
    1
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    15 announcements · ranked by importance
    Nov 1, 2025FUNDINGLuma AI Raises $900 Million Series C Led by HUMAIN And Partners on 2 Gigawatt AI Supercluster in Saudi Arabiabusinesswire.com
    Jan 9, 2024FUNDINGLuma raises $43M to build AI that crafts 3D models | TechCrunchtechcrunch.com
    Dec 1, 2024FUNDINGLuma AI, Inc. announced that it has received $90 million in funding from a group of investors | MarketScreener UKuk.marketscreener.com
    Mar 1, 2023FUNDINGPress - South Park Commonssouthparkcommons.com
    Oct 29, 2021FUNDINGLuma raises $4.3M to make 3D models as easy as waving a phone around | TechCrunchtechcrunch.com
    Apr 1, 2025CONTROVERSYLuma AI retroactively revokes commercial use rightslumalabs.ai
    Jun 13, 2024PRODUCTLuma AI Dream Machinelumalabs.ai
    Sep 19, 2025PRODUCTLuma Ray3: World's First Reasoning Video Modellumalabs.ai
    Jul 3, 2024PRESSBeyond Language: Inside a Hundred-Trillion-Token Video Model | Andreessen Horowitza16z.com
    Mar 24, 2026PRODUCTLumalabs Uni-1lumalabs.ai
    Mar 12, 2025PRODUCTBeyond Diffusion: Inductive Moment Matchinglumalabs.ai
    Nov 2, 2023PRODUCTGenie: Text to 3D in Secondslumalabs.ai
    Apr 15, 2023INTERVIEWUnlocking the Future of 3D, Neural Rendering: Luma CEO Amit Jain Discusses Photorealism, Emotion, and Accessibility on Building the Open Metaverse Podcastradiancefields.com
    Dec 3, 2024CUSTOMER WINAmazon-Bedrock-Empowers-Customers-to-Accelerate-Generative-AI-Adoption-with-More-Than-100-New-Models-and-Powerful-New-Capabilities-for-Inference-and-Working-with-Data - US Press Centerpress.aboutamazon.com
    May 16, 2025INTERVIEWHow Luma Built a $200M AI by Shipping Fast, Not Perfect | Luma AI, Amit Jain - YouTubeyoutube.com