Confido
AI operating platform for CPG brands
CORE INFO
Confido sells enterprise software to consumer packaged goods brands that brings finance, sales, trade promotions, forecasting, and supply planning into one system. Its tools help these companies manage retailer payments and deductions, plan demand and supply, and analyze retail performance.
- Series B: Confido raised $55 million led by Insight Partners on September 22, 2026.axios.com
- Customer base: More than 250 CPG brands use Confido, with over $30 billion in retail sales planning reportedly flowing through the platform.alleywatch.com
- Axios Pro reported that Confido's latest funding will support its effort to automate CPG back-office operations.axios.com
WHY WE WOULD WORK AT CONFIDO
Modernize CPG Operations
Help replace fragmented spreadsheets, retailer portals, and back-office tools with one AI operating platform connecting finance, sales, forecasting, and supply planning.
Build Practical AI
Work on AI agents and automation that collect documentation, file disputes, read trade contracts, update forecasts, and re-plan supply—not AI for show.
Join Rapid Growth
Confido has grown 5× year over year since its Series A and now serves more than 250 CPG brands planning over $30 billion in retail sales.
See Your Work Scale
Your products can influence operations at brands including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and divisions of Unilever, Mars, and Nestlé.
Shape the Next Chapter
With $77 million raised, including a $55 million Series B led by Insight Partners, Confido is expanding from finance automation into the broader CPG commercial cycle and food service.
Work Close to Customers
Confido emphasizes connection, rapid iteration, and direct customer feedback—giving teams a hands-on role solving real operational problems for growing CPG companies.
MARKET AND TRACTION
GROWTH TACTICS
NOTABLE CUSTOMERS
KEY METRICS
✦ KEY METRICMARKET POSITION
COMPETITIVE ADVANTAGE
PRODUCT AND TECH
AI CPG Platform
Confido's AI-enabled operating platform connects finance, accounting, sales, trade promotion, forecasting, supply planning, and analytics for consumer packaged goods brands. Its shared data layer keeps customers, products, promotions, contracts, shipments, deductions, and forecasts synchronized.
Finance Automation
The platform automates cash application, invoice matching, remittance extraction, deduction classification, and dispute management. AI-assisted workflows help collect documentation, validate deductions, and file disputes while synchronizing records with ERP systems.
Trade Promotion Intelligence
Trade promotion management tools support promotion planning, trade-spend tracking, accruals, contract analysis, and promotion ROI. AI contract reading extracts relevant commercial terms and connects them to promotions and deductions.
Demand Supply Planning
Confido provides sales forecasting, demand planning, supply planning, and scenario-planning capabilities. These tools connect retail, distributor, shipment, promotion, and inventory data to support S&OP and supply re-planning.
Retail Data Integrations
The platform integrates with more than 70 retailers, distributors, ERP systems, accounting systems, and data sources, including QuickBooks, NetSuite, Microsoft Dynamics 365 Finance & Operations, IRI, Circana, Walmart, and Target. These integrations power retail analytics, reporting, and two-way ERP synchronization.