SHORTList
Whatnot logo
Consumer/Retail
Data/Analytics
Enterprise SaaS

Whatnot

Live-stream shopping platform for collectibles

CORE INFO

$545M
Total Funding
Series D+
Round
2019
Founded
~1000 employees
Team Size
Los Angeles, California, United States
Headquarters

Whatnot is a dynamic live-stream shopping platform that connects buyers and sellers through interactive video auctions, initially focusing on collectibles and now encompassing a wide range of categories including fashion, electronics, and beauty products.

  • Whatnot raised $225 million in a Series F funding round in October 2025, valuing the company at $11.5 billion.cbinsights.com
  • In 2025, Whatnot's live sales exceeded $8 billion, more than doubling the previous year's total.linkedin.com
  • TechCrunch reported on Whatnot's $265 million Series E funding round, highlighting the company's expansion into new categories.techcrunch.com

WHY WE WOULD WORK AT WHATNOT

Innovative Live Shopping

Join the largest live shopping platform in the U.S., revolutionizing how collectibles and other products are bought and sold through interactive video auctions.

Remote-First Culture

Experience a flexible work environment with a remote-first approach, allowing you to collaborate with a diverse team across multiple countries.

Competitive Compensation

Benefit from a strong funding background, with over $974 million raised, ensuring competitive salaries and growth opportunities as the company scales.

Rapid Growth Opportunities

Be part of a rapidly expanding company that achieved over $8 billion in live sales in 2025, providing ample room for career advancement.

Cutting-Edge Technology

Work with modern technologies like Next.js and React, contributing to a platform that integrates analytics and customer engagement seamlessly.

Community Engagement Focus

Help foster a vibrant community where millions connect over shared interests, from Funko Pops to vintage fashion, enhancing the shopping experience.

MARKET AND TRACTION

KEY METRICS

✦ KEY METRIC
  • In 2025, Whatnot reported over 20 million new accounts created.

  • Estimated revenue reached $1 billion in 2025, a significant increase from $359 million in 2024.

  • The platform achieved $8 billion in Gross Merchandise Value (GMV) in 2025, more than doubling the previous year's total GMV of $3 billion.

  • Over 500 sellers on Whatnot achieved $1 million or more in annualized sales, indicating a thriving seller community.

  • 1 in 8 sellers on the platform are now full-time, showcasing the potential for income generation through live-stream selling.

    • GROWTH TACTICS

  • Whatnot has expanded its product categories from collectibles to include sneakers, sports cards, vintage fashion, fine jewelry, comics, Pokémon cards, beauty products, and electronics.

  • The company emphasizes a culture of rapid movement and end-to-end ownership, allowing for quick adaptation and innovation in its offerings.

  • Hosting live shows allows sellers to engage directly with potential buyers, creating an interactive shopping experience that enhances customer retention and satisfaction.

  • The platform's remote-first organization with hubs in various countries supports a diverse and agile workforce, contributing to its rapid growth.

    • MARKET POSITION

  • Whatnot is recognized as the largest live shopping platform in the United States, highlighting its dominance in the market.

  • The platform achieved the #1 shopping app position in both the U.S. and UK, indicating strong brand recognition and user engagement.

  • Ranked #1 on Forbes' "America's Best Startup Employers" list in 2026, showcasing its appeal as an employer and its innovative work culture.

  • The company has raised a total of $974.55 million across multiple funding rounds, reflecting strong investor confidence and market potential.

    • TOTAL ADDRESSABLE MARKET

  • Whatnot serves a wide range of industries, including collectibles, fashion and beauty, electronics, jewelry, comics, and pet supplies.

  • The live-stream shopping trend is rapidly growing, with increasing consumer interest in interactive and engaging shopping experiences.

  • The platform's focus on collectibles taps into a passionate community of collectors, which is a significant segment of the e-commerce market.

    • COMPETITIVE ADVANTAGE

  • Whatnot's unique selling proposition lies in its interactive video auction format, which differentiates it from traditional e-commerce platforms.

  • The ability for sellers to host live shows fosters a community-driven environment, enhancing customer loyalty and engagement.

  • The company's emphasis on a remote-first work culture allows it to attract talent from diverse locations, contributing to its innovative capabilities and operational efficiency.

    • PRODUCT AND TECH

    Live-Stream Shopping Platform

    Whatnot's core offering is its live-stream shopping platform, which enables users to buy and sell a wide variety of products through interactive video auctions, creating an engaging shopping experience.

    Diverse Product Categories

    Initially focused on collectibles, Whatnot has expanded its offerings to include sneakers, sports cards, vintage fashion, fine jewelry, comics, Pokémon cards, beauty products, and electronics, catering to a broad audience.

    Remote-First Organization

    Whatnot operates as a remote-first organization with hubs in various countries, fostering a culture of rapid movement and end-to-end ownership among its approximately 1,000 employees.

    Advanced Technology Stack

    The company utilizes a robust technology stack, including JavaScript frameworks like Next.js and React, along with analytics tools such as Datadog and Segment, to enhance user experience and operational efficiency.

    Community Engagement Features

    Whatnot emphasizes community engagement through its platform, allowing sellers to host live shows that promote products and interact directly with buyers, thereby enhancing the shopping experience.

    COMPANY CULTURE

    Values

  • Rapid movement and adaptability

  • End-to-end ownership of work

  • Community engagement and connection

  • Innovation in entertainment-driven e-commerce

  • Inclusivity and diversity in the workplace

    • Operating Principles

  • Remote-first organization with global hubs

  • Focus on interactive and engaging experiences

  • Data-driven decision making

  • Continuous improvement and iteration

  • Empowerment of sellers and buyers alike

    • Benefits

  • Flexible work arrangements

  • Opportunities for professional growth and development

  • Collaborative and supportive team environment

  • Access to cutting-edge technology and tools

  • Competitive compensation and equity options

    • Team Cadence

  • Regular team check-ins and updates

  • Monthly all-hands meetings to share company progress

  • Frequent brainstorming sessions for innovation

  • Hackathons to encourage creativity and collaboration

    • Learning & Growth

  • Emphasis on continuous learning and skill development

  • Access to online courses and training resources

  • Mentorship programs for career advancement

  • Encouragement of cross-functional collaboration and knowledge sharing

    • COMPENSATION SNAPSHOT

    B
    Comp score vs cohort
    vs. Consumer/Retail · Series D+ · US
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Datan = 5
    $207K – $290Kmedian $249K
    Los Angeles / Bay Area
    Designn = 3
    $153K – $235Kmedian $194K
    Los Angeles / Bay Area
    Engineering IC3n = 16
    $186K – $237Kmedian $211K
    Los Angeles / Bay AreaNew York
    Engineering IC4n = 4
    $204K – $253Kmedian $228K
    Los Angeles / Bay Area
    Engineering IC5n = 3
    $200K – $260Kmedian $230K
    Los Angeles / Bay Area
    G&An = 5
    $174K – $240Kmedian $207K
    Los Angeles / Bay Area
    Marketingn = 5
    $126K – $155Kmedian $141K
    Los Angeles / Bay Area
    Operationsn = 14
    $113K – $138Kmedian $125K
    AggregateLos Angeles / Bay AreaNew York
    Product ICn = 3
    $240K – $344Kmedian $292K
    Los Angeles / Bay Area
    Sales ICn = 3
    $140K – $155Kmedian $148K
    New York
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3

    HIRING SIGNAL

    0
    Open roles on their careers page
    Snapshot via live ATS poll
    —
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    10 announcements · ranked by importance
    Aug 7, 2026FUNDINGThe Biggest Bet Yet on What You’re Building — News & Whatnotblog.teamwhatnot.com
    Aug 7, 2026FOUNDER PROFILEHow Whatnot’s founders turned 100 investor rejections into an $20 billion live-shopping rocket ship | Fortunefortune.com
    Nov 12, 2025FUNDINGWhatnot Raises $225M Series F; Valuation Jumps to $11.5 Billion - Los Angeles Timeslatimes.com
    Jan 8, 2025FUNDINGLivestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B | TechCrunchtechcrunch.com
    Jul 15, 2026PRESSWhatnot acquires Shaped to power real-time live shopping recommendations | TechCrunchtechcrunch.com
    Jul 21, 2022FUNDINGWhatnot’s valuation reaches $3.7Btechcrunch.com
    Sep 16, 2021FUNDINGWhatnot raises another $150M for its livestream shopping platform, evolves into a unicorn | TechCrunchtechcrunch.com
    Mar 22, 2022INTERVIEW20VC: Startups Fail Because They Do Not Take Enough Risk, Why A/B Testing is Inefficient and Slows You Down, Why It is Impossible To Hire Good PMs so Stop Trying & 3 Key Signals The Best Engineers Present with Grant LaFontaine, Founder & CEO @ Whatnotthetwentyminutevc.com
    “Startups Fail Because They Do Not Take Enough Risk”thetwentyminutevc.com · Mar 22, 2022
    Feb 2, 2022EXEC HIREFast-growing livestream shopping platform Whatnot acquires Pastel Labs, hires VP of engineering | TechCrunchtechcrunch.com
    Mar 19, 2026INTERVIEW"Logan Head swung big with Whatnot" by Justin W. Anglescholarworks.umt.edu