SHORTList
Kindred logo
Consumer/Retail
Data/Analytics
Enterprise SaaS

Kindred

AI Commerce Media Network

CORE INFO

$11.58M
Total Funding
Series C
Round
2019
Founded
51-200
Team Size
London, United Kingdom
Headquarters

Kindred is a commerce media company that connects AI platforms and applications to over 75,000 merchants worldwide, enhancing the consumer shopping experience through enterprise APIs that facilitate seamless product discovery and checkout.

  • Kindred's services are trusted by major companies, including Samsung, Perplexity, O2, Xiaomi, ITV, and E.ON.kindred.co
  • Kindred offers four enterprise APIs that cover the full purchase journey, from discovery to checkout and data enrichment.kindred.co

WHY WE WOULD WORK AT KINDRED

Innovative AI Solutions

Join a leader in AI commerce media, developing cutting-edge APIs that enhance product discovery and checkout experiences for over 75,000 merchants globally.

Dynamic Team Culture

Collaborate with a diverse team of 51-200 employees in a fast-paced environment, fostering creativity and innovation in the heart of London.

Competitive Compensation

Benefit from a competitive salary structure and potential for growth, backed by $11.58 million in funding to support your career development.

Impactful Clientele

Work with major brands like Samsung and Xiaomi, directly influencing the shopping experiences of millions through advanced commerce solutions.

Cutting-Edge Technology

Utilize four enterprise APIs that streamline the entire purchase journey, from discovery to checkout, setting new standards in the industry.

Global Reach

Be part of a company that operates across 244 countries and territories, enriching consumer profiles and enhancing shopping experiences worldwide.

MARKET AND TRACTION

GROWTH TACTICS

  • Kindred has expanded its merchant network to over 75,000 standardized merchants across 244 countries and territories.

  • The company has successfully integrated its enterprise APIs into various AI platforms, enhancing the consumer shopping experience.

    • TOTAL ADDRESSABLE MARKET

  • Kindred operates within the commerce media industry, which is rapidly growing due to the increasing integration of AI in retail and e-commerce.

  • The company serves multiple sectors, including mass retail, e-commerce, consumer tech, and more, indicating a broad market reach.

    • NOTABLE CUSTOMERS

  • Kindred's services are utilized by major companies such as Samsung, Xiaomi, and ITV, showcasing its credibility in the industry.

  • Other notable clients include E.ON and O2, indicating a diverse clientele across various sectors.

    • KEY METRICS

    ✦ KEY METRIC
  • Kindred has raised a total of $11.58 million in funding, with its latest round being approximately three years ago.

  • The company boasts 450 million consumer profiles segmented into 852 in-market segments, highlighting its extensive data capabilities.

    • SERVICES

  • Kindred offers four enterprise APIs that facilitate the entire purchase journey: Promo Discovery, Entity Mapping, Merchant Map, and Offsite Context.

  • These APIs enable seamless product discovery, checkout, and data enrichment within AI interfaces, enhancing the overall shopping experience.

    • PRODUCT AND TECH

    AI Commerce Media Network

    Kindred operates a scaled AI Commerce Media Network that connects AI platforms, browsers, and applications to over 75,000 merchants globally, enhancing the consumer shopping experience through seamless integration.

    Enterprise APIs

    The company offers four enterprise APIs that facilitate the entire purchase journey, from product discovery to checkout and data enrichment, enabling businesses to integrate commerce within AI interfaces.

    Promo Discovery API

    This API provides verified offers across a vast network of merchants, allowing users to easily discover promotions and deals tailored to their preferences.

    Entity Mapping API

    The Entity Mapping API delivers a canonical product graph with structured data, ensuring accurate product representation and enhancing the shopping experience for consumers.

    Merchant Map API

    This API supplies CSS-selector templates for each merchant, enabling deterministic checkout navigation and streamlining the purchasing process for users.

    COMPANY CULTURE

    Values

  • Innovation drives our approach to commerce and AI

  • Collaboration is key to our success

  • Customer-centric focus enhances user experience

  • Integrity guides our business practices

  • Diversity and inclusion foster a creative environment

    • Operating Principles

  • Embrace change and adapt to new technologies

  • Prioritize transparency in communication

  • Encourage experimentation and learning from failures

  • Foster a supportive team environment

  • Maintain a results-oriented mindset

    • Benefits

  • Competitive salary and equity options

  • Flexible work arrangements to support work-life balance

  • Opportunities for professional development and training

  • Health and wellness programs for employees

  • Collaborative and inclusive workplace culture

    • Team Cadence

  • Regular team meetings to align on goals

  • Bi-weekly check-ins to discuss progress and challenges

  • Monthly all-hands meetings to share company updates

  • Open-door policy for feedback and suggestions

    • Learning & Growth

  • Continuous learning encouraged through workshops and seminars

  • Access to online courses and resources for skill development

  • Mentorship programs pairing junior and senior staff

  • Opportunities to work on cross-functional projects

    • COMPENSATION SNAPSHOT

    B-
    Comp score vs cohort
    vs. Consumer/Retail · Series C · US
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Marketingn = 3
    $140K – $200Kmedian $170K
    Aggregate
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3