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Enterprise SaaS
HR/Talent

Gusto

Payroll and HR services for SMBs

Denver· 44 roles · HybridSan Francisco· 21 roles · HybridNew York· 10 roles · Hybrid

CORE INFO

$178.5M
Total Funding
2012
Founded
~4,400 employees
Team Size
San Francisco, California, United States
Headquarters

Gusto is a cloud-based platform that offers payroll, HR, and benefits management services tailored for small and medium-sized businesses (SMBs) in the United States. Their solutions simplify complex HR tasks, enabling businesses without dedicated HR teams to manage their workforce efficiently.

  • Gusto serves over 500,000 businesses across the United States, providing comprehensive payroll and HR solutions.forbes.com
  • The company was valued at approximately $9.5 billion during its funding rounds in 2021 and 2022.forbes.com
  • Gusto has been recognized on Forbes' Cloud 100 list, ranking #15 in 2025.forbes.com

WHY WE WOULD WORK AT GUSTO

Meaningful Mission

Gusto is dedicated to making work meaningful for everyone, everywhere, ensuring that small and medium-sized businesses can thrive with simplified HR and payroll solutions.

Vast Client Base

Join a team that supports over 500,000 businesses across the U.S., helping them manage payroll and HR efficiently without dedicated teams.

Rapid Growth

Be part of a company valued at $9.3 billion, with significant funding and a strong trajectory in the payroll and HR services market.

High Customer Satisfaction

Experience working for a company where 9 out of 10 customers recommend the platform, reflecting a strong commitment to customer obsession.

Innovative Technology

Work with cutting-edge cloud-based technology that automates complex HR tasks, allowing businesses to focus on growth and employee satisfaction.

Career Development

Gusto fosters a culture of continuous improvement and learning, encouraging employees to raise the bar and dream big in their professional journeys.

MARKET AND TRACTION

GROWTH TACTICS

  • Gusto has successfully transitioned from its original branding as ZenPayroll to a recognized leader in payroll and HR services for SMBs.

  • The company focuses on customer obsession and continuous improvement, which has led to high customer satisfaction ratings, with 9 out of 10 customers recommending their platform.

  • Gusto has expanded its offerings to include services like health insurance administration and 401(k) management, catering to the evolving needs of small and medium-sized businesses.
  • KEY METRICS

    ✦ KEY METRIC
  • Gusto serves over 500,000 businesses across the United States, highlighting its significant market penetration.

  • The company has raised a total of $178.5 million in its most recent funding round, contributing to a valuation of approximately $9.3 billion as of November 2025.

  • Gusto processes tens of billions of dollars in payroll annually, showcasing its scale and operational capacity.
  • TOTAL ADDRESSABLE MARKET

  • Gusto primarily targets small and medium-sized businesses (SMBs), a segment that represents a substantial portion of the U.S. economy.

  • The demand for streamlined payroll and HR solutions among SMBs continues to grow, driven by the need for efficient workforce management without dedicated HR teams.
  • COMPETITIVE ADVANTAGE

  • Gusto's cloud-based platform simplifies complex HR tasks, making it accessible for businesses without dedicated HR resources.

  • The company's commitment to customer satisfaction and continuous improvement sets it apart from competitors in the payroll and HR services industry.
  • MARKET POSITION

  • Gusto has established itself as a leader in the payroll and HR services market, recognized on Forbes' Cloud 100 list, ranking #15 in 2025.

  • The company's innovative approach and focus on SMBs have positioned it favorably against traditional payroll service providers.
  • PRODUCT AND TECH

    Payroll Processing

    Gusto offers automated payroll processing that includes tax filing, ensuring small and medium-sized businesses can manage payroll efficiently without dedicated HR teams.

    HR Management Services

    The platform provides comprehensive HR management services, including employee onboarding and compliance management, which simplify complex HR tasks for SMBs.

    Benefits Administration

    Gusto specializes in health insurance administration and 401(k) management, allowing businesses to offer competitive benefits packages to attract and retain talent.

    Time Tracking Solutions

    Gusto includes time tracking features that help businesses monitor employee hours and streamline payroll calculations, enhancing operational efficiency.

    Cloud-Based Platform

    As a cloud-based service, Gusto leverages modern web technologies to deliver its payroll and HR solutions, ensuring accessibility and scalability for its users.

    COMPANY CULTURE

    Values

  • Customer obsession drives every decision

  • Commitment to continuous improvement

  • Dream big and make it real

  • Act with bold conviction
  • Operating Principles

  • Simplify complex HR tasks for SMBs

  • Foster a culture of learning and growth

  • Encourage innovation and creativity in problem-solving

  • Prioritize employee well-being and meaningful work
  • Benefits

  • Comprehensive health insurance options

  • 401(k) management and retirement planning

  • Flexible work arrangements to support work-life balance

  • Professional development opportunities and training programs
  • Team Cadence

  • Regular team meetings to align on goals

  • Open communication channels for feedback and ideas

  • Collaborative projects that encourage teamwork

  • Celebrations of team achievements and milestones
  • Learning & Growth

  • Emphasis on continuous learning and skill development

  • Access to resources for personal and professional growth

  • Mentorship programs to support employee advancement

  • Encouragement of innovative thinking and experimentation
  • COMPENSATION SNAPSHOT

    Cohort too small to score (n < 5). Per-role bands shown below.
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Datan = 5
    $160K – $240Kmedian $200K
    Los Angeles / Bay Area
    Designn = 7
    $147K – $253Kmedian $200K
    Los Angeles / Bay Area
    Engineering IC5n = 27
    $197K – $247Kmedian $222K
    Los Angeles / Bay AreaNew York
    G&An = 9
    $150K – $202Kmedian $176K
    Los Angeles / Bay Area
    Operationsn = 9
    $110K – $153Kmedian $131K
    DenverLos Angeles / Bay Area
    Product ICn = 4
    $179K – $260Kmedian $220K
    Los Angeles / Bay Area
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3

    HIRING SIGNAL

    96
    Open roles on their careers page
    Snapshot via live ATS poll
    —
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    By Function
    Breakdown of open roles
    Data · 5
    GTM · 16
    Design · 9
    G&A · 10
    Product · 4
    Support · 4
    Marketing · 5
    Operations · 9
    Engineering · 34
    Top Locations
    Where hiring is concentrated
    Remote-eligible postings counted separately
    Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid
    26
    San Francisco, CA - Hybrid
    20
    Denver, CO - Hybrid
    9
    New York, NY - Hybrid; San Francisco, CA - Hybrid
    6
    Atlanta, GA - Hybrid; Denver, CO - Hybrid; Phoenix, AZ - Hybrid
    5
    New York, NY - Hybrid
    4
    Scottsdale, AZ - Hybrid
    4
    Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid; Scottsdale, AZ - Hybrid
    4
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    14 announcements · ranked by importance
    May 7, 2026MILESTONEGusto hits $1B revenue, a figure that brings it closer to public markets | TechCrunchtechcrunch.com
    Aug 27, 2025MILESTONEGusto Acquires Guidelinegusto.com
    Jun 2, 2026PRODUCTGusto Cofounder: A Claw that automates your business back officegusto.com
    May 12, 2022FUNDINGGusto raises an extension round, following Faire as unicorns react to a changing market | TechCrunchtechcrunch.com
    Feb 9, 2023LAYOFFGusto lays off 126 (5% of the company)gusto.com
    Mar 3, 2026INTERVIEWRecall Sessions: Tomer London … - Village Global Podcast - Apple Podcastspodcasts.apple.com
    Sep 14, 2023CUSTOMER WINJPMorgan Chase to offer online payroll services using Gusto Embeddedcnbc.com
    May 23, 2023ESSAYGusto founders’ perspective on SaaS 3.0 and embedded fintech - Gusto Embedded Blogembedded.gusto.com
    Dec 5, 2024INTERVIEWHow Gusto Used Customer Input to Scale Growth with Tomer London | Andreessen Horowitza16z.com
    Jun 27, 2023PRODUCTGusto (YC W12) launches Gusto Global to help SMBs hire international employeesgusto.com
    Mar 18, 2024FUNDINGForm D filing — Gusto FTS, Inc. (CIK 0001673701)sec.gov
    Apr 22, 2024PRESSGusto's Gradual Modularization Destinationengineering.gusto.com
    Aug 4, 2022PRESSScaling Sidekiq at Gustoengineering.gusto.com
    Jul 14, 2022PRODUCTGusto revamps product tiers, doubling mid-tier base pricegusto.com