Consumer/Retail
Enterprise SaaS
HR/Talent

Sona

AI-driven workforce management platform

London· 7 roles · HybridNew York· 3 roles · HybridUK/Europe· 2 roles · Remote

CORE INFO

$45M
Total Funding
Series B
Round
2021
Founded
50-100
Team Size
London, United Kingdom
Headquarters

Sona is an AI-driven workforce management platform that optimizes labor operations for frontline employees across industries like hospitality, healthcare, retail, and logistics. It provides tools for labor demand forecasting, autonomous scheduling, and more, helping organizations make informed staffing decisions.

  • Sona raised $45 million in a Series B funding round in April 2026, led by N47, with participation from Felicis, Gradient Ventures, Italian Founders Fund, and Northzone.ventureburn.com
  • TechCrunch highlighted Sona's focus on expanding its AI-driven workforce management solutions into the U.S. market.techcrunch.com

WHY WE WOULD WORK AT SONA

Empower Frontline Workers

Join a mission to enhance the efficiency and performance of frontline employees across industries like hospitality and healthcare, ensuring they have the tools they need to succeed.

Innovative AI Solutions

Work with cutting-edge technology like the Raffy AI Assistant and Sona Forge, designed to revolutionize workforce management and streamline operations.

Collaborative Team Culture

Be part of a dynamic team of 50-100 passionate individuals, fostering a culture of collaboration and innovation in a fast-growing startup environment.

Competitive Compensation

Benefit from a competitive salary and equity options as Sona continues to grow, backed by over $100 million in funding.

Industry Recognition

Join a company featured in top publications like TechCrunch, highlighting Sona's innovative approach and significant impact on workforce management.

Real-World Impact

Contribute to solutions that help organizations make informed staffing decisions, improving service quality and operational performance across multiple locations.

MARKET AND TRACTION

TOTAL ADDRESSABLE MARKET

  • Sona targets industries with significant frontline workforce needs, including hospitality, healthcare, retail, and logistics.

  • The market for workforce management solutions is growing rapidly as organizations seek to optimize labor operations and improve efficiency.
  • KEY METRICS

    ✦ KEY METRIC
  • Total Funding: Sona has raised over $100 million across multiple funding rounds, including a $45 million Series B round in April 2026.

  • Team Size: The company employs between 50 and 100 individuals, indicating a growing workforce to support its expanding operations.
  • GROWTH TACTICS

  • Sona focuses on enhancing its AI-driven platform to provide comprehensive workforce management solutions, which includes tools for labor demand forecasting and autonomous scheduling.

  • The company aims to expand its market presence, particularly in the U.S., following its successful funding rounds.
  • COMPETITIVE ADVANTAGE

  • Sona's mobile-first platform replaces fragmented legacy systems, providing a seamless user experience for frontline employees.

  • The integration of AI technologies, such as the Raffy AI Assistant, allows for real-time insights and improved decision-making in workforce management.
  • MARKET POSITION

  • Sona is positioned as a leader in AI-driven workforce management solutions, specifically targeting deskless employees across various industries.

  • The company's innovative approach and significant funding support its goal of revolutionizing workforce management for frontline operations.
  • PRODUCT AND TECH

    AI Workforce Management

    Sona's AI-driven solutions optimize labor operations by utilizing advanced algorithms for forecasting and scheduling, ensuring that organizations can efficiently match staffing levels to real-time demand.

    Mobile-First Platform

    The mobile-first design of Sona's platform enhances accessibility for frontline employees, allowing them to manage tasks and access information seamlessly from their devices.

    Raffy AI Assistant

    The Raffy AI Assistant serves as an intelligent workforce companion, providing operational insights and recommendations to support managers in making informed staffing decisions.

    Sona Forge

    Sona Forge is a custom workflow and automation builder that enables organizations to tailor their workforce management processes, enhancing efficiency and adaptability to specific operational needs.

    Integrated HR Solutions

    Sona offers comprehensive HR management tools, including an Applicant Tracking System (ATS) and Learning Management System (LMS), designed to streamline hiring and training processes for frontline teams.

    COMPANY CULTURE

    Values

  • Commitment to workforce efficiency

  • Focus on service quality

  • Emphasis on data-driven decision making

  • Innovation through AI technology

  • Collaboration across teams
  • Operating Principles

  • Prioritize real-time insights for staffing decisions

  • Foster a mobile-first approach for frontline employees

  • Encourage autonomy in scheduling and labor management

  • Support continuous improvement through feedback loops
  • Benefits

  • Enhanced operational performance across locations

  • Improved employee satisfaction through streamlined processes

  • Access to cutting-edge AI tools for workforce management

  • Opportunities for professional development and learning
  • Learning & Growth

  • Continuous training programs for employees

  • Access to a Learning Management System (LMS)

  • Encouragement of innovative thinking and problem-solving

  • Regular workshops and knowledge-sharing sessions
  • Team Cadence

  • Agile team structures promoting flexibility

  • Regular check-ins to align on goals and progress

  • Emphasis on open communication and transparency

  • Collaborative project management practices
  • COMPENSATION SNAPSHOT

    D
    Comp score vs cohort
    vs. Consumer/Retail · Series B · US
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Engineering Managern = 3
    $87K$96Kmedian $91K
    Aggregate
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3

    HIRING SIGNAL

    12
    Open roles right now
    Snapshot via live ATS poll
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    By Function
    Breakdown of open roles
    GTM · 7
    G&A · 1
    Operations · 2
    Engineering · 2
    Top Locations
    Where hiring is concentrated
    Remote-eligible postings counted separately
    Hybrid - London
    7
    Hybrid - New York
    3
    Remote - UK/Europe
    2
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    6 announcements · ranked by importance
    Apr 1, 2026FUNDINGSona Raises $45M Series B to Bring AI to the Frontline Economysona.ai
    Feb 25, 2026FUNDINGSona Technologies Secures £31.1m Series B to Advance AI Workforce Management | Funding Spotterfundingspotter.com
    May 14, 2024FUNDINGSona, a frontline workforce management platform, raises $27.5M with eyes on US expansion | TechCrunchtechcrunch.com
    Jun 22, 2026PRODUCTWhy we launched Sona LMSsona.ai
    Jul 27, 2026PRESSSona partners with Neuvensona.ai
    Mar 1, 2022FUNDINGSona Funding - Owlerowler.com