SHORTList
Peripheral logo
AI/ML
Media/Content

Peripheral

AI-driven spatial intelligence for sports

CORE INFO

$3.6M
Total Funding
Seed
Round
2024
Founded
Toronto, Ontario, Canada
Headquarters

Peripheral Labs offers AI-driven spatial intelligence solutions that transform live sports broadcasts into immersive 3D experiences, catering to broadcasters and sports enthusiasts seeking enhanced viewing capabilities.

  • Peripheral Labs raised $3.6 million in a seed funding round led by Khosla Ventures, with participation from Daybreak Capital, Entrepreneurs First, and Transpose Platform.techcrunch.cominforcapital.com
  • TechCrunch reported on Peripheral Labs' innovative use of autonomous vehicle sensor technology to enhance sports viewing experiences.techcrunch.com

WHY WE WOULD WORK AT PERIPHERAL LABS

Innovative Technology

Join a team pioneering AI-driven spatial intelligence that transforms 2D sports broadcasts into immersive 3D experiences, revolutionizing how fans engage with their favorite games.

Collaborative Culture

Work alongside passionate professionals who are dedicated to pushing the boundaries of sports technology and enhancing viewer experiences through teamwork and innovation.

Impactful Work

Contribute to groundbreaking projects like the first biomechanics basketball shooting lab in Toronto, providing real-time feedback to athletes and coaches.

Competitive Compensation

Benefit from a competitive salary and equity options as part of a seed-funded startup backed by prominent investors like Khosla Ventures.

Growth Opportunities

Be part of a rapidly growing company with the potential to shape the future of sports broadcasting and analytics, offering ample opportunities for career advancement.

Exciting Client Partnerships

Engage with North American sports teams and leagues, implementing cutting-edge technology that enhances performance data and multi-perspective playback for fans.

MARKET AND TRACTION

TOTAL ADDRESSABLE MARKET

  • Peripheral Labs operates within the sports and entertainment industry, focusing on enhancing live sports broadcasts.

  • The demand for immersive viewing experiences in sports is growing, driven by advancements in technology and fan engagement strategies.

    • NOTABLE CUSTOMERS

  • Peripheral Labs is currently in discussions with North American sports teams and leagues to implement their advanced system.

  • The technology aims to provide performance data and multi-perspective playback for fans and coaches, indicating strong interest from potential clients.

    • KEY METRICS

    ✦ KEY METRIC
  • Peripheral Labs has successfully raised a total of $3.6 million in a seed funding round.

  • The funding round was led by Khosla Ventures, with participation from notable investors such as Daybreak Capital, Entrepreneurs First, and Transpose Platform.

    • GROWTH TACTICS

  • The company is leveraging AI techniques derived from autonomous vehicle perception to enhance sports viewing experiences.

  • Peripheral Labs aims to establish partnerships with sports leagues to integrate their technology into live broadcasts, thereby expanding their market reach.

    • COMPETITIVE ADVANTAGE

  • Peripheral Labs' unique technology transforms standard 2D broadcast camera feeds into photorealistic 3D volumetric video, setting it apart from traditional broadcasting methods.

  • The incorporation of proprietary sensors for measuring player biomechanics provides additional value to teams and leagues, enhancing their analytical capabilities.

    • PRODUCT AND TECH

    3D Volumetric Video

    Peripheral Labs transforms standard 2D broadcast camera feeds into photorealistic 3D volumetric video, enhancing the viewing experience for sports fans by providing immersive, multi-angle perspectives.

    AI-Driven Spatial Intelligence

    Utilizing advanced AI techniques derived from autonomous vehicle perception, Peripheral Labs' technology allows for interactive control over the viewing experience, enabling fans to track players and analyze critical moments.

    Biomechanics Measurement System

    The company employs a proprietary set of sensors to measure player biomechanics, generating valuable statistics that assist teams and leagues in performance analysis and strategy development.

    Interactive Viewing Experience

    Peripheral Labs' platform empowers broadcasters and viewers with the ability to freeze action and explore game moments from various angles, revolutionizing how sports are consumed and analyzed.

    Sensor Technology Integration

    Leveraging sensors similar to those used in self-driving cars, Peripheral Labs captures scene depth to create detailed and interactive views of game action, enhancing both fan engagement and coaching insights.

    COMPANY CULTURE

    Values

  • Innovation in technology and sports broadcasting

  • Commitment to enhancing viewer experience

  • Collaboration with sports teams and leagues

  • Focus on data-driven insights for performance improvement

  • Passion for sports and technology integration

    • Operating Principles

  • Embrace cutting-edge AI and sensor technologies

  • Foster a culture of experimentation and learning

  • Prioritize user experience in product development

  • Maintain transparency with stakeholders and clients

  • Encourage teamwork and cross-functional collaboration

    • Benefits

  • Opportunities to work on groundbreaking technology

  • Engage with leading sports teams and leagues

  • Contribute to the evolution of sports broadcasting

  • Access to professional development and training resources

  • Work in a dynamic and innovative environment

    • Learning & Growth

  • Continuous learning through hands-on projects

  • Mentorship from experienced leaders in tech and sports

  • Regular workshops and training sessions

  • Encouragement to pursue personal and professional growth

  • Exposure to the latest advancements in AI and sports technology

    • Team Cadence

  • Agile work environment promoting quick iterations

  • Regular team meetings to align on goals and progress

  • Open communication channels for feedback and ideas

  • Collaborative brainstorming sessions to drive innovation

  • Flexible work hours to accommodate team dynamics