Media/Content
Consumer/Retail
Other

Allied Global Marketing

Integrated marketing for entertainment & lifestyle

CORE INFO

1990
Founded
400+
Team Size
Los Angeles, California, USA
Headquarters

Allied Global Marketing is a leading full-service integrated marketing agency with a focus on the entertainment, culture, and lifestyle sectors. With nearly four decades of experience, the company has established itself as a trusted partner for some of the world's largest brands, offering a comprehensive suite of services designed to enhance audience engagement and drive conversions. The agency's offerings span a wide range of marketing disciplines, including strategy and innovation, paid and earned media, creative solutions, and owned media. They leverage advanced technologies such as AI tools, VR, and AR to deliver innovative marketing solutions tailored to the unique needs of each client. Allied Global Marketing's client-centric approach ensures that their campaigns are not only impactful but also aligned with the specific goals and objectives of their clients. Headquartered in Los Angeles, California, Allied Global Marketing employs over 400 specialists across 23 global offices. The company serves a diverse array of industries, including film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Their leadership team is committed to blending analytical insights with domain expertise to create award-winning campaigns that resonate with audiences worldwide.

WHY WE WOULD WORK AT ALLIED GLOBAL MARKETING

Innovative Marketing Solutions

Leverage cutting-edge technologies like AI, VR, and AR to craft unique campaigns that captivate global audiences.

Diverse Global Team

Join a team of over 400 specialists across 23 offices, fostering a culture of collaboration and diverse perspectives.

Work with Top Brands

Collaborate with industry giants like Netflix, Disney, and Amazon Prime Video, delivering award-winning campaigns.

Growth and Development

Benefit from a leadership team that blends analytical insights with domain expertise, encouraging professional growth.

Client-Centric Approach

Tailor marketing strategies to meet the unique needs of clients in entertainment, sports, and lifestyle sectors.

Creative Freedom

Engage in creative strategy, design, and video production, pushing the boundaries of traditional marketing.

MARKET AND TRACTION

GROWTH TACTICS

  • Allied Global Marketing leverages advanced technologies such as AI tools, VR, and AR to deliver innovative marketing solutions tailored to client needs.

  • The company employs a client-centric business model, ensuring campaigns are aligned with specific client goals and objectives.

  • With nearly four decades of experience, Allied Global Marketing has established itself as a trusted partner for some of the world's largest brands.
  • NOTABLE CUSTOMERS

  • Allied Global Marketing has partnered with prominent clients such as Netflix, Amazon Prime Video, Disney, Warner Bros. Games, and Ubisoft.

  • The agency serves a diverse array of industries, including film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands.
  • KEY METRICS

    ✦ KEY METRIC
  • Allied Global Marketing employs over 400 specialists across 23 global offices, showcasing its expansive reach and capacity.

  • The company has been in business for over 30 years, indicating a founding date in the early 1990s.
  • COMPETITIVE ADVANTAGE

  • The agency's leadership team blends analytical insights with domain expertise to create award-winning campaigns that resonate globally.

  • Allied Global Marketing's comprehensive suite of services spans strategy and innovation, paid and earned media, creative solutions, and owned media, offering a holistic approach to marketing.
  • SERVICES

  • Strategy & Innovation services include AI tools, audience insights, market research, and MarTech strategy.

  • Paid Media offerings cover broadcast, cable, CTV, direct mail, paid social, performance media, print, OOH, radio, programmatic, and site-direct advertising.

  • Earned Media services feature brand experiences, social media, influencer partnerships, promotions, and integrated public relations.

  • Creative Solutions encompass creative strategy, brand and campaign development, design, video production, copywriting, and digital design.

  • Owned Media includes research, insights, reporting, website and app development, SEO, CRM, and experimental technologies like VR and AR.
  • PRODUCT AND TECH

    AI Tools & Workflows

    Harnessing artificial intelligence to streamline marketing strategies, Allied Global Marketing uses AI tools to gain deep audience insights and optimize campaigns for maximum impact.

    Virtual & Augmented Reality

    Utilizing VR and AR technologies, the company crafts immersive brand experiences that captivate audiences and enhance engagement in innovative ways.

    Comprehensive Media Solutions

    From paid media like broadcast and CTV to earned media such as influencer partnerships, Allied Global Marketing offers a full spectrum of media services to amplify brand presence.

    Creative Strategy & Development

    With a focus on creative strategy, the agency delivers compelling brand narratives through design, video production, and digital content that resonate with target audiences.

    Owned Media & SEO

    By developing websites and apps and implementing SEO strategies, Allied Global Marketing ensures brands maintain a strong digital presence and reach their audience effectively.

    COMPANY CULTURE

    Values

  • Innovation and creativity in marketing solutions

  • Passion for entertainment and lifestyle sectors

  • Commitment to client-centric approaches

  • Emphasis on understanding local cultures and global trends
  • Operating Principles

  • Blend analytical insights with domain expertise

  • Leverage advanced technologies like AI, VR, and AR

  • Tailor solutions to meet unique client needs

  • Foster collaboration across global offices
  • Benefits

  • Opportunity to work with leading global brands

  • Access to cutting-edge marketing technologies

  • Diverse and inclusive workplace environment

  • Comprehensive professional development programs
  • Team Cadence

  • Collaborative and cross-functional team dynamics

  • Regular brainstorming and strategy sessions

  • Agile approach to project management

  • Emphasis on open communication and feedback
  • Learning & Growth

  • Continuous learning through industry workshops and seminars

  • Mentorship programs with experienced leaders

  • Encouragement of innovative thinking and experimentation

  • Support for career advancement and skill development