Consumer/Retail
HR/Talent
Mobility/Transport

Picnic

Online grocery delivery with electric vehicles

Eindhoven· 2 roles

CORE INFO

$388M
Total Funding
2015
Founded
5,001-10,000
Team Size
Amsterdam, Netherlands
Headquarters

Picnic is a mobile app-based online grocery platform that delivers fresh groceries directly to customers' homes using a fleet of electric vehicles, focusing on affordability and sustainability.

  • Picnic raised $706 million in a Series D funding round in September 2021.owler.com
  • The company has grown to employ between 5,001 and 10,000 people since its founding in 2015.seedtable.com

WHY WE WOULD WORK AT PICNIC

Sustainable Delivery

Join a company committed to sustainability with a fleet of 100% electric vehicles, making grocery delivery eco-friendly and reducing carbon footprints.

Affordable Grocery Solutions

Help provide low prices and free delivery, ensuring that fresh groceries are accessible to everyone in the community.

Rapid Growth Opportunities

Be part of a rapidly expanding company that has raised nearly $2 billion in funding, paving the way for significant career advancement.

Dynamic Team Culture

Work alongside a diverse team of over 5,000 passionate individuals in a collaborative environment that values innovation and creativity.

Award-Winning Service

Contribute to an award-winning platform recognized for its exceptional service and customer satisfaction in the online grocery sector.

Innovative Technology Focus

Engage with cutting-edge technology in e-commerce and mobile app development, enhancing the grocery shopping experience for customers.

MARKET AND TRACTION

GROWTH TACTICS

  • Picnic focuses on expanding its service area by utilizing a fleet of 100% electric vehicles for deliveries, enhancing its sustainability appeal.

  • The company emphasizes low prices and free delivery to attract a larger customer base in the competitive online grocery market.

  • Picnic leverages a mobile app-based platform to streamline the grocery ordering process, making it convenient for users to access their services.
  • TOTAL ADDRESSABLE MARKET

  • Picnic operates within the rapidly growing e-commerce and online grocery sectors, which have seen increased demand due to changing consumer behaviors.

  • The company targets urban areas where convenience and sustainability are prioritized by consumers, positioning itself to capture a significant share of the market.
  • KEY METRICS

    ✦ KEY METRIC
  • Picnic has raised a total of approximately $1.951 billion across multiple funding rounds, indicating strong investor confidence in its business model.

  • The company employs between 5,001 and 10,000 people, reflecting its substantial growth and operational scale since its founding in 2015.
  • COMPETITIVE ADVANTAGE

  • Picnic's commitment to sustainability through the use of electric vehicles sets it apart from traditional grocery delivery services.

  • The combination of low prices, free delivery, and fresh products sourced directly from suppliers enhances its competitive positioning in the market.
  • MARKET POSITION

  • Founded in 2015 and headquartered in Amsterdam, Picnic has rapidly established itself as a key player in the online grocery delivery space in Europe.

  • The company's innovative approach and focus on customer satisfaction have garnered it multiple awards, reflecting its strong market presence and customer trust.
  • PRODUCT AND TECH

    Online Grocery Platform

    Picnic offers a mobile app-based service that allows customers to conveniently order groceries online, enhancing the shopping experience by providing easy access to a wide range of products.

    Electric Vehicle Fleet

    The company utilizes a fleet of 100% electric vehicles for deliveries, emphasizing its commitment to sustainability and reducing the carbon footprint associated with grocery delivery.

    Affordable Pricing Model

    Picnic is dedicated to providing low prices and free delivery, making grocery shopping more accessible for customers while maintaining a focus on fresh products sourced directly from suppliers.

    Sustainable Supply Chain

    The company prioritizes sourcing fresh products directly from suppliers, ensuring quality and supporting local economies, which aligns with its mission of sustainability.

    Rapid Expansion Strategy

    With significant funding totaling approximately $1.951 billion, Picnic is positioned for rapid growth in the e-commerce and retail sectors, aiming to expand its services and reach more customers.

    COMPANY CULTURE

    Values

  • Commitment to sustainability through 100% electric vehicle deliveries

  • Focus on affordability and convenience for customers

  • Emphasis on fresh products sourced directly from suppliers

  • Innovation in online grocery shopping solutions

  • Customer-centric approach prioritizing satisfaction
  • Operating Principles

  • Deliver groceries directly to customers' homes

  • Maintain low prices and offer free delivery

  • Utilize technology to enhance user experience

  • Foster a culture of teamwork and collaboration

  • Encourage feedback and continuous improvement
  • Benefits

  • Flexible work environment promoting work-life balance

  • Opportunities for professional development and growth

  • Access to cutting-edge technology and tools

  • Engaging and inclusive company culture

  • Competitive compensation and benefits packages
  • Team Cadence

  • Regular team meetings to align on goals and projects

  • Open communication channels for feedback and ideas

  • Collaborative work sessions to foster innovation

  • Celebrations of team achievements and milestones

  • Continuous learning opportunities through workshops and training
  • Learning & Growth

  • Support for ongoing education and skill development

  • Mentorship programs to guide career advancement

  • Encouragement of cross-departmental collaboration

  • Access to industry conferences and networking events

  • Focus on personal and professional growth for all employees
  • HIRING SIGNAL

    2
    Open roles right now
    Snapshot via live ATS poll
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    By Function
    Breakdown of open roles
    G&A · 2
    Top Locations
    Where hiring is concentrated
    Remote-eligible postings counted separately
    Eindhoven, nl
    2
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    11 announcements · ranked by importance
    Nov 21, 2025FUNDINGPicnic Funding & Investors - Venture - Series Unknown - Amsterdam | VCBackedvcbacked.co
    Dec 30, 2024FUNDINGForm D filing — CV Spec Opps Picnic Series P B a Series of Atomizer LLC (CIK 0001931091)sec.gov
    Nov 10, 2022FUNDINGForm D filing — PICNIC WORKS, INC. (CIK 0001693518)sec.gov
    Jun 2, 2022FUNDINGForm D filing — CV Spec Opps Picnic Series P B a Series of Atomizer LLC (CIK 0001931091)sec.gov
    Jun 3, 2025INTERVIEWIn conversation with Joris Bec… - SparkOptimus | CEO stories - Apple Podcastspodcasts.apple.com
    Aug 10, 2026CUSTOMER WINLaunch Day Activation | Picnic x Capital Group Irvine youtube.com
    Aug 7, 2026PRODUCTRecapping our Coastal Cowgirl launch picnic🌊 🤠 🐚youtube.com
    May 7, 2023PRESSPicnic: Gen-Z Social App with over 1M Downloads Open Sourcesgithub.com
    Jan 1, 2023PRESSPicnic Stock Price, Funding, Valuation, Revenue & Financial Statementscbinsights.com
    Dec 14, 2021EXEC HIREPicnic gives all developers a Mac Book with M1 Pro “for shorter build time”blog.picnic.nl
    Aug 7, 2026PRESSMarketing Reel for Picnic #shorts #marketingtipsyoutube.com