What you'll do:

• Own positioning and messaging for the refreshed platform, including category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation.

• Lead launches end-to-end — naming, narrative, sales enablement, web, press, analyst relations, customer references, and the launch moment itself.

• Build the go-to-market motion alongside sales and product, including sales plays, pricing and packaging input, persona-based playbooks, and the assets the field actually uses.

• Be the voice of the customer inside the building — running win/loss, customer interviews, and message testing, then turning what you learn into sharper positioning and better content.

• Sharpen the competitive story in a space where we compete with legacy FinOps tools, hyperscaler-native cost products, and a wave of new AI-cost entrants.

• Partner with demand gen, content, and field marketing to make sure positioning shows up consistently across paid, owned, events, and pipeline programs.

• Grow the function — start as a hands-on IC operator and build the PMM team behind you as we scale.

What we're looking for

• 6–10+ years in product marketing at a B2B SaaS or infrastructure company, with at least some of it at an early-stage or hyper-growth startup.

• A real track record of launching technical products to technical buyers — DevOps, platform engineering, FinOps, cloud, security, or AI/ML infrastructure.

• Strong instincts for narrative. You can take a messy, ambitious product idea and turn it into a story that a CFO, a VP of Engineering, and an SRE all understand in their own language.

• You write well. Not "good for a PMM", actually well. You can produce a launch narrative, a blog post, or a sales one-pager without it needing a rewrite.

• Comfort with ambiguity and speed. We ship fast, decisions move, and the best PMMs here operate more like founders than coordinators.

• Bonus: experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers. Familiarity with the agentic / AI-native product wave.

How we work

Lean team, high trust, no fluff. We use AI throughout the marketing org — Claude, Claude Code, and a modern stack — and we expect this role to do the same. We care about output and judgment, not process for its own sake.

Logistics

This role is based in Boston (alongside the marketing team) or New York (with our CPO). This is a hybrid role in office 3x a week - we like being in the room together for the parts of the job that need it.

Benefits & Perks: