Commercial Director

Fleek is seeking a senior Commercial Director to lead the pivotal, demand-side revenue function, overseeing the acquisition and retention of its broad customer base. This is a genuine zero-to-one opportunity to build and scale a modern sales organization that blends traditional relationship management with cutting-edge AI automation. The Commercial Director will report directly to co-Founder Abhi Arora, and be the most senior sales/revenue role in the business.

You'll be taking ownership of customers spending £10K-£100K+ monthly on Fleek's groundbreaking platform, building systematic processes where currently ad-hoc approaches exist, and creating the playbook a modern, scaled commercial team operating in an AI-first world.

This role sits at the intersection of Fleek's evolving product strategy and its revenue engine. As Fleek transitions toward piece-level inventory and AI-enabled supply infrastructure, the Director of Commercial will be responsible for translating new product capabilities into scalable demand. This includes shaping sales and retention motions around new product primitives, defining how high-value buyers interact with a more dynamic and automated marketplace, and ensuring commercial growth scales in line with supply, unit economics, and operational realities.

What You'll Own:

• Lead the commercial team (~8 people across new business and account management functions)
• Build the new business growth engine: create repeatable sales motions to drive top-of-funnel growth for high-value customers
• Drive retention strategy for the best-performing customer cohort (currently at 3x higher retention than other segments)
• Own key customer relationships and escalations (currently handled by the CEO)
• Design and implement AI/agentic workflows to scale commercial operations without proportionally scaling headcount
• Upskill and potentially expand the team with a focus on data-driven, tech-savvy commercial Talent.

Who We're Looking For:

• Commercial management experience leading sales, account management, or revenue teams in a very high-growth environment
• Marketplace experience (B2B or B2C), ideally from a fast-paced, metrics-driven environment
• Expertise using data and metrics to support all key functional decisions and build business cases cross-functionally. You should live and breathe contribution margins, unit economics, ROI, and daily metrics
• Zero-to-one builder: you've built sales functions or commercial processes from scratch
• Strong relationship management: proven ability to build trust with and manage enterprise/high-value customer relationships over an extended period of time
• Deeply analytical: data-driven decision making is second nature
• Insatiably curious: you're constantly learning about new tools, approaches, and market changes
• Hungry and ambitious: you're driven to stay relevant and push boundaries
• Change agent: you've driven transformation in previous roles.