(Senior) Product Marketing Manager

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COMPANYHelsing

As a member of the Marketing team, you will serve as the vital link between our customers’ needs and the products we offer. Your role is twofold: internally, you advocate for the customer’s perspective; externally, you articulate our products’ value with clarity and conviction. This demands a thorough understanding of our technology and its advantages, enabling you to craft and execute product marketing strategies that place product at the centre of the story. Collaborating closely with our Product, Programmes & Partnerships, and wider Marketing & Communications teams, you will ensure our messaging is authentic, consistent and compelling across all touchpoints.

The day-to-day:

  • Develop core marketing materials for both internal and external audiences—sharp one-pagers, clear positioning statements, and messaging that resonates. You will be the fierce guardian of these messages, ensuring their integrity and consistency across all touchpoints.
  • Embed yourself within our Product and Programmes & Partnerships teams to distill technology benefits into compelling product stories that resonate with diverse audiences.
  • Conduct incisive market analysis to uncover feature-level product differentiation, emerging trends and new opportunities.
  • Collaborate closely with our Communications, Events, and Content teams to craft compelling, authentic stories across diverse digital and physical channels.
  • Provide strategic support to our Programmes & Partnership teams, equipping them with powerful narratives and materials to advance our mission.
  • Maintain a proactive, hands-on approach, readily contributing whatever is necessary to achieve our mission objectives.