Growth Manager, Verticalization & Startups GM

Own the startup. The whole startup motion. We want 90%+ of every newly incorporated company in the US to start their financial life on Ramp, and we are giving one person the keys to make that happen.

This is not a marketing seat. You will be the general manager with the P&L. You own acquisition, product strategy, onboarding, pricing, incentives, positioning, lifecycle, and the pipeline number for the startup segment end to end. If a founder incorporates on a Tuesday, your job is to make sure they have a Ramp card by Wednesday and never need to think about a competitor. Every lever it takes to make that true is yours to pull, and the ones that don't exist yet are yours to build.

You will be based in San Francisco because this is fundamentally a community motion. The startup market does not get won on a billboard. It gets won at the demo day after-party, in the YC group chat, at the founder dinner, in the angel's DMs, and at the accelerator that just announced its batch. We want someone the community already knows and trusts, ideally because you were one of them. You started a company. You raised money. You know what it feels like to incorporate on a Sunday night and need a card to buy your first server. You are still plugged into the up-and-comers, and they take your call. You will be the glue between the builders at Ramp and the builders out in the community.

You will sit directly under the VP of Growth and run the segment like its own business. You will work directly with Product on what startups need first and how onboarding should feel. You will own the pricing and incentive structure for the segment. And you will be AI-native by default: you have already replaced a real chunk of your operating workflow with Claude or equivalents, and you have a point of view on how an agent-first GM org runs.

If you want to build, and you want to do it inside the company that is going to define how every American startup handles money, this is the role.

What You'll Do

• Own positioning. Define how Ramp shows up to a brand-new founder versus how we show up to a Series B CFO. Write the words. Own the comparison story against Brex, Mercury, and Every.
• Own acquisition. Build the full motion: community and events, founder and angel networks, accelerator and incubator partnerships, programmatic and comparison SEO, paid, referral, and incentive-driven growth. Be physically present where startups form.
• Own product strategy for the segment. Decide what startups need first from Ramp, what the day-zero product experience should be, and where the gaps are. Carry that to Product as the segment's voice.
• Own onboarding. Make incorporation-to-funded-card the fastest, most obvious path in the market. Remove every step that loses a founder.
• Own pricing and incentives. Design the offer that makes Ramp the default choice at incorporation. Run the incentive programs, partner credits, and founder perks that tip the decision.
• Be the face. Represent Ramp in the startup community. Host the dinners. Speak at the demo days. Be the person founders associate with "the Ramp that gets startups."
• Own the number. Tie it all together: drive toward 90%+ of all newly incorporated US startups starting on Ramp. Build the model, instrument the funnel from incorporation to activation, and report a single clean metric you live and die by.

What You Need

• You have started a company, or you have operated at the founding-team level of an early startup and lived the incorporation-to-traction journey firsthand.
• You are deeply, currently embedded in the startup community: accelerators, angels, founder networks, the SF startup social scene. You can name the up-and-coming companies before they are obvious, and the community knows you back.
• 5+ years across startup growth, product management, or related fields.