Demand Generation Lead

Rogo is looking for a scrappy, high-agency Demand Generation Manager to build and own our demand engine from the ground up. This is a 0→1 role where you will be responsible for driving pipeline through performance marketing, channel strategy, and full-funnel optimization.

You will work directly with leadership to translate a strong product and brand vision into scalable acquisition and growth systems. This role is highly execution-focused - ideal for someone who wants to be in the weeds, move quickly, and have a direct impact on revenue.

What You’ll Do:

• Own demand generation end-to-end, from strategy through execution and reporting
• Develop and execute paid acquisition and channel strategies across core platforms
• Build and iterate on SEO and organic growth initiatives
• Collaborate closely with design to produce high-quality content and campaigns
• Own funnel performance, including conversion optimization across the entire customer journey
• Build reporting infrastructure and track performance across channels and campaigns
• Manage and present budgets, performance, and strategy updates to leadership on a regular cadence
• Work cross-functionally with sales and post-sales teams to align on pipeline generation and feedback loops
• Partner closely with analytics to develop a strong measurement and attribution framework
• Continuously test, learn, and refine strategies to improve pipeline generation and efficiency

What You’ll Need:

• 3–6 years of experience in demand generation, growth marketing, or performance marketing
• Strong hands-on experience with paid acquisition, channel strategy, and/or SEO
• Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)
• Strong analytical mindset and comfort working with data, reporting, and funnel metrics
• Experience working in B2B environments (mid-market or enterprise preferred)
• Ability to operate independently in a fast-paced, ambiguous environment without heavy structure
• Strong organizational skills and ability to coordinate across multiple teams
• High attention to detail and willingness to own execution end-to-end

Who You Are:

• You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
• You are ambitious. You have fun solving problems that others think are impossible.
• You are curious. You find joy in learning about AI, technology, and finance.
• You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.
• You are collaborative, organized, thoughtful, and kind.

Why Join Rogo?

• Exceptional traction: strong PMF with the world's largest investment banks, hedge funds, and private equity firms.
• World-class team: we take talent density seriously. We like working with incredibly smart, driven people.
• Velocity: we work fast, which means you learn a lot and constantly take on more.
• Frontier technology: we're developing cutting-edge AI systems, pushing the boundaries of reinforcement learning and published research, redefining what's possible, and inventing the future.
• Cutting Edge Product: Our platform is state-of-the-art and crazily powerful. We're creating tools that make people smarter, reinventing finance works.