GTM Lead

In this role, you will also have the unique opportunity to learn how the world really works. Weather deeply impacts a multitude of critical industries, and an even wider range of professions. You will be on the front lines of customer discovery, peeling back the layers of modern society & global infrastructure to identify hidden hair-on-fire problems and scope opportunities for WindBorne.

What you'll do:

• Drive top-of-funnel growth: cold outreach, design-partner recruiting, and viral experimentation
• Own customer acquisition and retention – get hands-on with engagement analytics and talk directly to customers to evaluate satisfaction
• Design viral features and implement product-led-growth loops
• Run monetization experiments to prove out pricing models and willingness-to-pay
• Partner closely with product and eng as one of our first GTM hires

What we're looking for:

• 2+ years in a 0-to-1 software startup, ideally owning a self-serve or bottoms-up customer acquisition motion end-to-end (internship experience counts). Bonus if you've also worked on a product after it achieved PMF and can describe what changed.
• You've grown something inside a community, not just around it. You've built engagement in an online forum, industry organization, email list, or subreddit and converted this traction into product engagement.
• Hands-on with product analytics – you're familiar with tools like HotJar/PostHog/Mixpanel, and have written SQL queries yourself instead of requesting an engineer-built dashboard.
• You enjoy shipping things: landing pages, email campaigns, referral mechanics, scrappy prototypes. Bonus if you've built with LLM APIs.
• Experience running pricing experiments – A/B testing things like trial length, paywall placement, usage vs. subscription, willingness-to-pay research. Bonus if you've sold to owner-operators or micro-businesses where the buyer is the operator.
• Comfortable with cold, unglamorous recruiting: social media DMs, outbound emails, cold-calling, door-to-door prospecting.
• A hands-on executor who thinks big – you’re interested in building a business, not just a product, and potentially see this role as a step towards founding your own company someday.
• Deep passion for climate, and genuine curiosity about the weather.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Unlimited PTO
• Stock Option Plan
• Office food and beverages

Salary: $110-$150k. We are considering a range of backgrounds and experience levels for this position and will adjust our offers to be competitive with market rates.