Forward Deployed Marketing Data Scientist

We’re looking for a Forward Deployed Marketing Data Scientist to partner closely with our AI Decisioning customers and internal engineering teams to ensure that AI-driven marketing campaigns deliver measurable, compounding impact. This role is uniquely cross-functional: you’ll spend time diagnosing model behavior, tuning ML levers, analyzing incrementality, exploring customer data, and explaining insights to marketers and executives.

Marketing teams come to Hightouch to transform how they operate. Instead of planning campaigns weeks ahead on a calendar, AI Decisioning continuously learns customer preferences and executes 1:1 messaging that adapts in real time. Your mission is to make sure that these AI agents perform at their best—and to help customers understand why they are performing the way they are.

You’ll work alongside ML engineers, product managers, Solutions Consultants, and some of the world’s most recognizable brands to improve campaign performance, debug experiments, and identify opportunities for additional lift. Roughly 30% of your time will be customer-facing and 70% deep analytical and modeling work.

No two days are the same, but you can expect to:

Own diagnostics, insights, and tuning for AI Decisioning campaigns

• Explain why AI Decisioning is driving lift using counterfactuals, incrementality breakdowns, and cohort analysis.
• Debug performance issues, iterate on reward functions, and ensure the agent’s recommendations align with customer goals.
• Investigate experiment setups (send volumes, reachability, channel constraints) and surface actionable recommendations.

Work deeply with data in notebooks and customer warehouses

• Pull down historical data to run exploratory analyses using Polars / Pandas in Jupyter notebooks.
• Modify and improve customer feature matrices to unlock deep personalization.
• Conduct deeper warehouse-level SQL analyses when insights aren’t available in the UI.

Build lightweight tooling that enables scale

• Create templates, notebooks, scripts, and repeatable workflows that improve how we analyze performance across customers.
• Identify systemic gaps and influence the direction of ML reporting and introspection.

Communicate ML concepts clearly to non-technical stakeholders

• Present model insights and recommendations to marketers, analysts, and executives.
• Explain how the decision engine handles cold start, message transfer learning, exploration vs. exploitation, and more.
• Partner closely with Solutions Consultants to identify and drive new opportunities for uplift.

What We’re Looking For

• Strong ability to perform deep exploratory data analysis in Python (Polars / Pandas, Jupyter notebooks).
• Ability to write and interpret SQL for customer warehouse analysis.
• High-level understanding of ML modeling concepts (features, hyperparameters, reward functions, training windows).
• Excellent communication skills; able to explain technical reasoning simply and confidently.